Category: STRETCH

  • 4 Black Women Over 50 on Going Natural During Menopause

    4 Black Women Over 50 on Going Natural During Menopause

    Images of three Black women over 50 with natural hairCourtesy of subjectsSave StorySave this storySave StorySave this story

    “I’m just going to cut the rest of it off.” These words looped through Susan Wiley’s mind as she sat in the salon chair, working up the courage to finally part ways with her relaxed hair. The 60-year-old had permed her hair every six weeks for 30 years before realizing that chemically straightening her hair had become a time-consuming and self-imposed obligation. “I was so exasperated with having to go to a salon and spend my whole Saturday waiting on hairstylists that were running late,” she says.

    As Wiley entered menopause and experienced the hot flashes, hair-thinning, and other physical symptoms that come with it, her straightening treatment—once, a moment for pampering—became an exhausting chore.

    Black woman in her 60s wearing natural hair

    Susan Wiley in 2025, wearing her natural hair.

    Courtesy of Susan Wiley

    Like Wiley, many Black women in their 50s and beyond reach the same breaking point and choose to ditch their relaxer. Brendnetta Ashley, a hairstylist in San Francisco, has recently noticed this shift as her more mature clients have started going through menopause. With the hair changes that often come with it, “they didn’t want to put any extra stress on their hair, like getting a relaxer or using harsh chemicals,” says Ashley.

    Facing the physical realities of aging, these women are going natural in response to what their hair is already going through, and it requires unlearning decades of messaging about what is acceptable for Black hair.

    Robin Richards’s big chop was more spontaneous when, at 55, she “just got up from the kitchen table and went upstairs and chopped it.” Richards was tired of scheduling hair appointments every few weeks, ultimately letting go of the ritual when she learned of reports linking chemicals commonly found in relaxers to cancer. She’s been natural for four years now.

    While many millennial and Gen Z Black women embraced their natural texture during the YouTube-driven natural hair movement of the early 2010s, older Black women were often left out of the cultural conversation. The faces of the movement, from the models fronting natural hair campaigns to the content creators filming washday tutorials, were overwhelmingly young—women like Chizi Duru, now 30; Whitney White, now 40; and Shaneice Crystal, 31.

    Richards vaguely remembers seeing messages on social media around 2016 about Black women embracing their natural hair. “I was pleased that wearing our natural hair was more accepted,” she says, but she wasn’t heavily involved in or influenced by the discourse.

    As the Black community is on the verge of another natural hair movement, older women are finally entering that conversation and sharing their experiences. We spoke to four Black women over 50—Wiley, Richards, Avvi Forcer, and Marie Randall—who went natural later in life. For these women, parting with the comfort and familiarity of straight hair required more than a social trend. It would take a deeply personal desire to return to their most authentic selves.

    Why are more Black women over 50 going natural now?

    For many Black women, going natural wasn’t simply a matter of trying a new style. It required unlearning decades of messaging that framed straight hair as more professional, manageable, and ultimately more acceptable. All four women we spoke to said they had considered going natural earlier in life, but the limited product options, a lack of education around caring for natural hair, and the social pressures tied to straightened styles often kept them from making the transition sooner.

    For Wiley’s generation, straight hair wasn’t simply about aesthetics; it was often tied to social survival. Raised during the early years of integration following the Civil Rights Movement, many older Black women learned to view straightened hair as a way to navigate predominantly white schools, workplaces, and social spaces more safely. “For women my age who grew up back in the ’80s, our hair was not celebrated at all; everybody had a relaxer back then,” says Wiley, who was raised in a predominantly white neighborhood in Maryland. “My hair didn't look like my friends’ hair. So all of those things painted this negative picture that I carried all the way into adulthood,” Wiley says.

    Many millennial and Gen Z women—including myself—explored going natural in college as part of the common self-discovery that comes with leaving home. This was during the beauty boom on YouTube during the 2010s, where there was a rise in service-driven beauty tutorials on the platform. Many of us saw washdays as an opportunity for pampering and experimentation with the different hair products and styles that our favorite YouTube creators were touting.

    Black women in Gen X, however, had a different experience. Wiley recalls that during her high school and college years, Black women didn’t have nearly as many styling options as they do now, and there weren’t tutorials to guide them through the process (YouTube launched in 2005 when these women were in their 40s). Braids, silk presses, and similar styles weren’t “really a thing.” Your hair was either relaxed or worn in its natural texture—and the latter wasn’t very common. Richards, who began relaxing her hair when she was 13-years-old, echoes this: “It was easier for it to be relaxed; that way, it could just be washed and put in a ponytail,” she says.

    Susan Wiley with relaxed hair in 2012

    Wiley with relaxed hair in 2012.

    Courtesy of Susan Wiley

    When these women graduated from college, the pull to conform to Eurocentric standards didn’t subside—if anything, it intensified. They faced pressure that influenced not only how they styled their hair but also how they presented themselves in the workforce. “Being in corporate America, you always just wanted to stay mainstream,” says Richards, who works in the medical field. “You didn't want to bring any attention to your hair or to the fact that it was different.” This was before the CROWN Act (legislation designed to prohibit workplace discrimination based on hair texture) was enacted, so women of Richards’s generation really felt that wearing their natural hair at work wasn’t an option.

    Wiley faced a similar dynamic in her career. “You get so used to this idea of code-switching and trying to present yourself in a way that is acceptable to other people,” she says, noting that relaxers became such a part of her identity that the idea of wearing natural coils to work felt intimidating.

    The pressure to conform didn’t always come from outside the Black community, though. As the saying goes: “It be your own people.” Forcer experienced this firsthand 13 years ago. She was 43 and wearing her natural hair at a family member’s wedding. “Everyone had relaxed hair,” she says, adding that she felt uncomfortable because her hair made her feel like she wasn't “dressed up” enough.

    Two years later, she got an invitation to attend another wedding with the same family members. This time, she chose to relax her hair before the festivities. “I always loved the natural look, but I wasn't as grounded in myself, so I gave in and got a relaxer,” she adds.

    A few years after getting a relaxer, scalp dermatitis drove Forcer to go natural again. This time, she had more confidence—and the look stuck. She’s now 56 and has not used a relaxer since.

    Like Richards, Randall, 59, went natural at 55. Her decision to do so, though, was part of a much larger emotional reset. Randall got her first perm at seven years old and consistently relaxed her hair for nearly five decades. After losing her mother in 2021, Randall took time away from work to focus on her mental and physical health. Cutting off her relaxed hair was a part of that reset. “I did the big chop myself, before I went into a salon,” she says. “The next day, I looked in the mirror, and I had all these beautiful curls—really short, but really beautiful.”

    Marie Randall after her big chop in 2021

    Marie Randall after her big chop in 2021.

    Courtesy of Marie Randall

    Before her big chop, Randall had already scaled back her relaxer touch-ups to twice a year instead of every few months. As a result, she began noticing more of her natural texture peeking through at the roots than ever before, which made her realize she didn’t actually know what her natural hair looked like.

    Having started on relaxers as children and teenagers, the women we spoke to spent decades disconnected from their natural texture. Eventually, curiosity became reason enough to meet that version of themselves again. Wiley, Forcer, Randall, and Richards also found that age came with less regard for what other people thought about them. “As I was approaching menopause and all these physical changes, I got really tired of performing for people. I just decided to present myself as who I naturally am,” says Wiley.

    Richards relates to this desire to be unapologetic in her later years. “I used to always tell my son, 'When I turn 60, I'm going to chop all my hair off, and I'm going to color it blonde and buy me a convertible,'” she says. “Because when you get older, you don't have to fit in. You're more accepting of how you look and how you feel, versus when you're younger, trying to stay with the trends and have long, beautiful hair.”

    How do menopause and aging affect relaxed hair?

    Hair damage from relaxers isn’t exclusive to people in their 50s and older. However, the negative effects of chemical straighteners can become more pronounced with age. “As women get into menopause, something called miniaturization happens,” says Yolanda Lenzy, MD, a board-certified dermatologist in Massachusetts. “It’s when the hair follicle gets smaller.” She explains that it occurs due to the large drop in estrogen and progesterone that happens during menopause. The result is sparser hair. Add relaxers into the mix, and your hair can appear even thinner. “Relaxers break disulfide bonds in the hair, causing curls to become straight, but when you’re already experiencing thinning, perming your hair is going to lead to decreased hair density,” Dr. Lenzy says. “So even though you have the same amount of hair, perming it can make it look less full as opposed to if you had it natural.”

    Richards recalls experiencing exactly what Dr. Lenzy described: thinning hair caused by a combination of the natural miniaturization process and her continued perm appointments. Wiley, too, found that as she aged, her hair changed. It became drier and more brittle, and suddenly the relaxer that she’d gotten for years without issue no longer felt compatible with her hair. “I did not have this beautiful, long, flowing, relaxed hair. My hair was very, very short, and it was broken and damaged.” Eventually, she had to ask herself, Why am I doing this?

    Dr. Lenzy explains that hair density isn’t the only thing that can change. “I’ve definitely seen textural changes that come with aging and menopause,” she says. “If you had very coarse hair in your younger years that’s now becoming fine and looser in texture, you could run into some issues if you continue to relax your hair.” Dr. Lenzy adds that the main risk of continuing to relax natural hair that’s becoming finer and looser in texture is also loss of density.

    For her patients who are dealing with thinning and hair loss caused by menopause, Dr. Lenzy prescribes minoxidil either in a topical form or as a prescription tablet. And for those who want a more natural alternative, “pumpkin seed extract has been found to help lengthen the growth phase of the hair cycle,” she says.

    Caring for natural hair after giving up relaxers

    When you’ve gone for decades disconnected from your natural hair, there can be a learning curve in figuring out how to care for your curls and coils. Randall and Richards opted for a big chop upfront, while Wiley and Forcer chose to transition, partially because they were nervous about having to suddenly care for a texture they were unfamiliar with.

    “I kept my relaxed ends for about as long as I could,” says Wiley, whose journey to natural hair took about a year. “I remember the day I cut off my relaxer and just had natural hair. I felt this feeling of freedom. I didn't really realize it, but having a relaxer kind of made me feel trapped, and I think that was because I felt it was like an obligation, like I had to do it.” No longer being completely bound to a relaxer, these four women began navigating the fun, at times frustrating, terrain of natural hair care.

    Wiley often wears her hair in a stretched state, combing through her gray coils with a blow-dryer before doing a braid-out. “My hair is something that I'm still learning how to work with and how to do the things that are going to make it look its best,” she says, adding that going natural has even helped her embrace her grays.

    Susan Wiley in 2026 wearing her natural hair.

    Wiley in 2026, wearing her natural hair.

    Courtesy of Susan Wiley

    Richards still prefers to wear her hair straight and gets a silk press every two weeks, though her natural pressed hair is fuller and healthier than when it was relaxed; plus, she loves being able to wear it curly whenever she wants.

    Older Black woman with silk pressCourtesy of Robin Richards

    One of the most surprising things about going natural for these women has been the ease of caring for their hair. There’s a common sentiment in the Black community that textured hair (especially type 4 hair) is hard to manage. This misconception is part of the reason these women held on to their relaxers for so long. But Randall has found that washday is not as time-consuming as she thought, and is actually enjoyable. Now, she makes it a self-care day, picking a Saturday or Sunday to wash her hair, deep conditioning while she does chores, then styling it in twists or braids. “It feels more rewarding,” she says.

    Regardless of age, Dr. Lenzy tells all her patients with natural curls and coils to wash their hair once a week. Going two weeks without a wash is acceptable, but ideally no longer than that. Ashley gives her clients the same guidance. “I recommend using a hydrating shampoo and conditioner, considering deep conditioning [weekly], especially if the hair is on the drier side, and using a water-based moisturizer versus a lot of oils on the scalp,” says Dr. Lenzy, who adds that products heavy in oils and occlusives “can create a breeding ground for dandruff or seborrheic dermatitis by feeding the yeast that naturally lives on the scalp.”

    Going natural for Gen Z and millennial Black women usually looks like a lot of DIY (with the help of YouTube and TikTok ‘experts’), but for Gen X, the salon is still their main source of hair-care knowledge—and even community. “Many of my mature ladies actually need the assistance. So that's where we [stylists] come into play by offering these maintenance services,” says Ashley. “I like to do a lot of two-strand twists on them. That way, they can wear that style for maybe a week. Ashley teaches her clients how to undo the twists so they can wear a twist-out for an additional week. “This way, they're getting two weeks of wear out of the style versus having to frequently do their hair, which can be more strain on them,” she adds.

    No matter your age, embracing your natural hair as a Black woman can be an emotional and transformative experience—one that goes far beyond aesthetics. For women who have spent decades wearing relaxers, that shift can make them feel especially vulnerable. But for those ready to take the leap, Forcer, Randall, Wiley, and Richards say the decision can also be freeing: an opportunity to prioritize health, rediscover themselves, or simply move through the world more authentically. As Richards says, “You have no idea what lies under there. Your hair is beautiful.”

  • 8 Best Shave Creams to Level Up Your Everything Shower

    8 Best Shave Creams to Level Up Your Everything Shower

    A collage of Fur and Hanni shave creams with a white product swatch on a light gray backgroundCollage: Paula Balondo; Source images: Courtesy of Allure editors and brandsSave StorySave this storySave StorySave this story

    Finding the best shave cream is a lot like finding the perfect pair of sheets—and not just because each should be silky smooth. In both cases, you don’t actually know how much of a difference it’ll make in your life until you find the right one. Shave creams don’t just provide much-needed lubrication for razor blades, thus reducing friction and preventing irritation. They also hydrate the hair shaft, “causing it to swell and soften, which lowers the force required to cut it,” says Anetta Reszko, MD, a board-certified dermatologist based in New York City. “This results in fewer passes, less irritation, and a lower risk of razor burn and follicular inflammation.” That can be a godsend for sensitive areas like your bikini line.

    Our Top Shave Creams

    • Best Overall: Skintimate Fragrance Free 2-in-1 Shave Oil + Moisturizer, $9
    • Best Drugstore: Gillette Foamy Sensitive Shave Foam, $3
    • Best for the Bikini Area: Fur Shave Cream, $34
    • Best for Dry Skin: EOS Vanilla Cashmere Shave Butter, $9

    These days, they’re also chock-full of hydrating and moisturizing ingredients, like shea butter and nut oils, that can help you get a closer shave and leave you with softer skin. They also come in a variety of formats—think oils, gels, or foams—and scents, which can make the entire shaving experience more enjoyable and tailored to your preferences or skin type.

    To help you find your best shave cream, we went through Allure Best of Beauty Award winners, editor recommendations, and dermatologist favorites. Ready to head into shorts-and-tank-top season with your silkiest skin yet? Read on for the standout picks.

    Frequently Asked QuestionsAccordionItemContainerButtonLargeChevron

    • Do I really need to use shaving cream?
    • Are there areas of the body that especially benefit from shave cream?
    • How can I get my best shave?
    • What ingredients should someone look for in a shaving cream?
    • Meet the Experts
    • How we test and review products
    • Our staff and testers

    Best Overall: Skintimate Fragrance Free 2-in-1 Shave Oil + Moisturizer

    Skintimate Fragrance Free 2-in-1 Shave Oil + Moisturizer in branded clear bottle with white pump on light gray background with red Allure Best of Beauty seal in the top right cornerSave to wishlistSave to wishlist

    Skintimate

    Fragrance Free 2-in-1 Shave Oil + Moisturizer

    $9

    Amazon

    Why we love it: The best shaving solution isn’t always a cream; you just need “a lubricant to create a protective barrier between your blades and your delicate dermis, preventing cuts, nicks, irritation, and razor burn,” says Ava Shamban, MD, a board-certified dermatologist based in southern California. The star ingredients of Skintimate’s Fragrance Free 2-in-1 Shave Oil + Moisturizer are ideal for creating just that, pairing vitamin E—which is both a water-attracting humectant and water-trapping emollient—along with shea, almond, and jojoba oils. Those moisturizing ingredients help create a silky-smooth base upon which your razor can simply glide, even without the traditional soapy lather. You can apply this oil after shaving for maximum radiance, too.

    Prefer an old-school gel-to-foam formula? Editors love Skintimate Skin Therapy for Sensitive Skin, which builds to a nice lather and doesn’t dry out skin.

    Tester feedback from former senior news editor Nicola Dall’Asen

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    “I genuinely did a double-take the first few times I used this shave oil because I could swear my leg hair was melting off—even the really stubborn stubble that's barely long enough to shave. Nothing has given me as close a shave as this. And you should take my word for it; I've got Italian body hair." —Nicola Dall’Asen, former senior news editor

    More to know

    AccordionItemContainerButtonLargeChevron

    • Key ingredients: vitamin E, shea oil, aloe, almond oil, jojoba oil
    • Fragrance-free: yes
    • Sulfate-free: yes

    Best Drugstore: Gillette Foamy Sensitive Shave Foam

    Gillette Foamy Sensitive Shave Foam in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Gillette

    Foamy Sensitive Shave Foam

    $3

    Amazon

    Why we love it: Not only does Gillette’s Foamy Sensitive Shave Foam tackle coarse hair that grows on sensitive areas—think the ingrown-prone bikini area, with its plentiful contours—but it does so with a light-as-air texture that won’t clog up your razor, all while coming in at under $4 a can. (And a little bit goes a long way, upping the value factor even more.) Technically a men’s shaving cream meant for facial hair, the no-frills formula isn’t loaded with fancy skin-care ingredients, but it does the trick for reducing razor burn and skin irritation while leaving skin smooth but never tight. Plus, this classic shaving cream has a nice, clean fragrance that’s mild enough to layer under any scented body oils or lotions that you might apply post-shower.

    Tester feedback from content director Sophia Panych

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    “I love trying a fancy shaving cream, gel, oil, or foam. I'll try them all. But I always just come back to this classic Gillette shave gel that you can grab in the men's aisle. My husband and I share it, and it's always a buck or two cheaper than the women’s offerings. It's just one of those basic, reliable formulas. It protects your skin from nicks, keeps skin soft, and doesn't gunk up your razor. So basically, it makes an annoying task go faster and smoother (literally and figuratively). You'll always find a tube in our shower and whenever I'm travelling, I grab a travel size at the airport or train station.” —Sophia Panych, content director

    More to know

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    • Key ingredients: water, triethanolamine, palmic acid, stearic acid
    • Fragrance-free: no
    • Sulfate-free: no

    Best for the Bikini Area: Fur Shave Cream

    Fur Shave Cream in branded tube component on a light gray backgroundSave to wishlistSave to wishlist

    Fur

    Shave Cream

    $34

    Ulta Beauty

    Why we love it: Among the top-line ingredients in Fur’s Shave Cream are antioxidant-rich olive oil—which, as an emollient, can help provide a buffer between your skin and the razor—and aloe, one of the best-known soothing agents around. They’re exactly what you want in a shaving product for the bikini area, where the skin is more sensitive but the hair is coarser. To strike that happy medium, this formula “cuts down on ingrown hairs and irritation while leaving the skin feeling soft and pampered,” says Peterson Pierre, MD, a board-certified dermatologist based in Thousand Oaks, California. It’s got a creamy, non-foaming consistency that won’t give you a sudsy lather, but can help you get a super-close shave, and the fresh scent is light enough for even the most sensitive noses.

    Tester feedback from former senior commerce editor Sarah Felbin

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    “My super-sensitive skin doesn't love it when I shave—unless I use Fur's Shave Cream. It's thick and smooth (almost fluffy) and goes on in one sheer white layer that makes it easy to see every stroke. After I rinse it off, my skin is left feeling ultra-soft, with no irritation in sight. I'll admit, I didn't see shaving cream as a necessity until I tried this one—now, I'm not sure how I'll shower without it. I just wish the tube was bigger!” —Sarah Felbin, former senior commerce editor

    More to know

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    • Key ingredients: olive oil, aloe
    • Fragrance-free: yes
    • Sulfate-free: yes

    Best for Dry Skin: EOS Vanilla Cashmere Shave Butter

    EOS Vanilla Cashmere Shave Butter in branded tube component on a light gray backgroundSave to wishlistSave to wishlist

    EOS

    Vanilla Cashmere Shave Butter

    $9 $8 (11% off)

    Amazon

    $10

    Ulta Beauty

    Why we love it: At the heart of EOS’ Vanilla Cashmere Shave Butter—the sibling of the EOS Cashmere Skin Shave Oil, a past Best of Beauty Award winner—is the brand’s Cashmere Smooth Complex. It’s a blend of shea, cocoa, and argan butters, which translates to a rich, luxurious cream that creates a pillowy base, providing your skin with ample moisture while you shave, and offsetting dryness. There are also plenty of oils (specifically, avocado, macadamia, and almond) to help prime the skin for a close, comfortable shave, free of irritation. And the benefits don’t stop in the shower: The shaving soap also includes colloidal oatmeal, which can soothe inflammation immediately, according to Dr. Reszko.

    More to know

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    • Key ingredients: shea butter, cocoa butter, argan butter, colloidal oatmeal
    • Fragrance-free: no
    • Sulfate-free: yes

    Best Scent: Athena Club Fluffy Shave Butter in Golden Vanilla

    Athena Club Fluffy Shave Butter in branded holographic tube with tan cap on light gray background with red Allure Best of Beauty seal in the top right cornerSave to wishlistSave to wishlist

    Athena Club

    Fluffy Shave Butter in Golden Vanilla

    $7

    Walmart

    $11

    Athena Club

    Why we love it: While there are plenty of great-smelling shave creams out there, few can compete with the sophistication of Athena Club’s Fluffy Shave Butter in Golden Vanilla. The 2025 Best of Beauty Award winner has a blend of vanilla cream, cashmere, and sandalwood that would be right at home in a perfume bottle (and is, in fact, available in a hair and body mist format, as well as a body wash, lotion, and deodorant). But the benefits go beyond the fragrance-layering opportunity: The thick, creamy, non-foaming formula contains shea butter—which is great for sealing in moisture and banishing dry skin—and rosemary extract, which provides post-shave soothing for more sensitive skin types, while keeping ingrowns at bay.

    Tester feedback from senior copy manager Dawn Rebecky

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    "You can keep the creams, foams, and gels because Athena Club's Fluffy Shave Butter is my new go-to for getting a comfortable, nick-free shave. Even better is how soft and smooth my sensitive skin feels days later, thanks to the glycerin, shea and cocoa butters, and rosemary leaf packed into the formula. Bonus: The light coconut-and-vanilla aroma is enough to perk up your shower, but subtle enough for people who prefer those scents in small doses." —Dawn Rebecky, senior copy manager

    More to know

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    • Key ingredients: shea butter, rosemary extract
    • Fragrance-free: no
    • Sulfate-free: yes

    Best Fragrance-Free: Aveeno Therapeutic Shave Gel

    Aveeno Therapeutic Shave Gel branded bottle component with blue accents on a light gray background with red Allure Best of Beauty seal in the top right cornerSave to wishlistSave to wishlist

    Aveeno

    Therapeutic Shave Gel

    $6 $4 (33% off)

    Amazon

    $6

    Walmart

    Why we love it: If you have sensitive or eczema-prone skin, you might want to think twice before bringing your scent routine into your shower routine. “Fragrance is a common trigger for both irritant and allergic contact dermatitis, especially in more sensitive areas like the face, underarms, and bikini line,” says Dr. Reszko, who recommends skipping the ingredient altogether if you fall into either of those categories. Aveeno’s Therapeutic Shave Gel is formulated without fragrance, but does feature the brand’s signature oat along with a host of hydrators and barrier boosters. For instance, it “has hydrating glycerin for a smooth shave,” notes Peter Bittar, MD, a board-certified dermatologist based in Miami. “In addition, its vitamin E and vitamin B5 can help comfort skin and support a healthy skin barrier.”

    Tester feedback from former associate manager of audience development Melanie Curry

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    “I never know how my body will react to products (thank you, contact dermatitis), so I'm hesitant to try anything new. But I picked up this shave gel for its “sensitive-skin” branding, and I'm so glad I did. It’s so foamy and thick that my razor glides easily without any nicks or irritation, leaving me with a baby-smooth shave. The formula also has vitamin E and aloe, so your skin isn’t thirsty for hydration. You’ll still need a post-shave oil, of course, but stripping is no more after shaving with this bb.” —Melanie Curry, former associate manager of audience development

    More to know

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    • Key ingredients: oat, vitamin E, vitamin B5
    • Fragrance-free: yes
    • Sulfate-free: yes

    Best for Sensitive Skin: Vanicream Shave Cream

    Vanicream Shave Cream in branded component tube component on a light gray backgroundSave to wishlistSave to wishlist

    Vanicream

    Shave Cream

    $13 $10 (23% off)

    Amazon

    Why we love it: The only thing dermatologists might agree on more than daily sunscreen use is Vanicream being a go-to brand for those with sensitive skin. The Vanicream Shave Cream is no exception. “It avoids common irritants and focuses on barrier protection, making it a very reliable choice for reactive patients,” says Dr. Reszko. That can mostly be chalked up to what isn’t on the ingredients list: The formula is “hypoallergenic, fragrance-free, and dye-free,” says Dr. Shamban. “It is also paraben- and lanolin-free, making it gentle enough for even the most sensitive or reactive skin.”

    More to know

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    • Key ingredients: stearic acid, glycerin
    • Fragrance-free: yes
    • Sulfate-free: yes

    Best for Travel: Hanni Shave Pillow

    Hanni Shave Pillow in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Hanni

    Shave Pillow

    $26

    Amazon

    Why we love it: Heading to the gym or a hotel? Skip the can and reach for Hanni’s Shave Pillow instead. It’s a smooth, handheld balm stick that can help you achieve a water-free shave in or out of the shower. It achieves this through glycerin—which, according to Dr. Shamban, provides both glide and moisture retention—as well as antioxidant-rich cactus water and adaptogenic mushrooms. And it really is water-free: Once you’ve finished shaving, just rub the remaining product into your skin to reap the antioxidant and soothing benefits.

    More to know

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    • Key ingredients: cactus water, adaptogenic mushrooms, glycerin
    • Fragrance-free: no
    • Sulfate-free: yes

    Frequently Asked Questions

    Do I really need to use shaving cream?

    Short answer: Yes. Longer answer: Wet shaving with some form of lubrication—be it a traditional shaving cream, oil, or butter—is important for your skin health. “Shaving on dry skin increases transepidermal water loss and creates microtears in the stratum corneum layer,” explains Dr. Reszko. “A proper shaving cream provides a lubricating interface, therefore reducing friction and sheer stress from the blade.” This is all to say: Unless you’re in a pinch, you should use one every time you whip out a razor.

    Are there areas of the body that especially benefit from shave cream?

    Wherever the hair is coarse and/or the skin is thin, it’s especially important to use shave cream. This includes the neck and beard, underarms, and genital area; essentially, any “very sensitive areas where you don't want a lot of friction,” explains Dr. Brian Hibler, MD, a New York City-based board-certified dermatologist with Schweiger Dermatology. “These are all areas where hair tends to be coarser, or the skin is more prone to irritation, so you want as much cushion and glide as possible.” Not doing so could lead to some unpleasant side effects: Since these areas are also more prone to post-inflammatory hyperpigmentation, “minimizing trauma during shaving is key,” says Dr. Reszko.

    People with curly body hair will also want to make sure they’ve used proper lubrication before pulling out the razor, says Dr. Shamban, due to the increased risk of ingrown hairs.

    How can I get my best shave?

    • It’s best to shave during or before a shower, not after, and warm water is ideal. “Heat and water increase hair shaft hydration and elasticity, allowing for a smoother cut,” Dr. Reszko explains.
    • Let your shaving product sit on the skin for about thirty seconds before you start to lather up and shave; Dr. Reszko says this will help soften the hair.
    • Reszko and Hibler both recommend shaving with the grain (so, in the direction of growth) and not against it, especially if you’re prone to ingrown hairs and breakouts. You also want to make sure you’re using light pressure and not bearing down too hard on the skin with your razor—which is especially important if you’re using a safety razor.
    • You want to apply a full layer of product, but not too much; Shamban recommends about a quarter to half an inch of thickness. “As long as your skin is not ‘visible’ and no areas are left uncovered, you should be fine,” she adds.

    What ingredients should someone look for in a shaving cream?

    “The best ingredients in shaving cream enhance gliding and supporting barrier function,” says Dr. Reszko. This includes emollients—think squalane, shea butter, coconut oil, and jojoba oil—as well as glycerin and hyaluronic acid for hydration. Barrier-boosters like ceramides and panthenol are also great (Dr. Shamban especially likes the latter for sensitive skin).

    Soothing ingredients should also be top of mind; these include aloe vera, allantoin, or colloidal oatmeal. These ingredients are especially important for people with sensitive skin and those who are prone to follicular inflammation, says Dr. Reszko.

    Meet the experts

    • Anetta Reszko, MD, a board-certified dermatologist based in New York City
    • Brian Hibler, MD, a board-certified dermatologist with Schweiger Dermatology in New York City.
    • Ava Shamban, MD, a board-certified dermatologist based in California.
    • Peterson Pierre, MD, a board-certified dermatologist based in Thousand Oaks, California
    • Peter Bittar, MD, a board-certified dermatologist based in Miami

    How we test and review products

    Before reviewing any makeup, we ask questions about a number of factors: What ingredients are in it? Does the brand offer a wide shade range inclusive of consumers with all skin tones and undertones? Is it safe for readers who have sensitive skin or wear contact lenses? Is it on the affordable side or more of a splurge? Is its packaging consciously designed or needlessly wasteful?

    For our review of the best shave creams, we enlisted the help of multiple editors, writers, contributors, and professional makeup artists to review the products. This ensures our testing base spans different skin tones, genders, and dermatological conditions. We considered each product’s performance across four primary categories: wear, longevity, color variety, and ease of use. For more on what's involved in our reporting, check out our complete reviews process and methodology page.

    Our staff and testers

    A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.

    After all, can we really say a skin-care product is the "best" for people over 50 if the only testers we’ve solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it’s never been tested on curls? We’re proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.

  • Why We’re Still Seduced by Marilyn Monroe’s Doomed Glamour

    Why We’re Still Seduced by Marilyn Monroe’s Doomed Glamour

    Actress Marilyn Monroe poses for a publicity still for the 20th Century Fox film 'How to Marry a Millionaire' in 1953 in...Getty ImagesSave StorySave this storySave StorySave this story

    On the occasion of Marilyn Monroe’s 100th birthday, Allure revisits a story journalist and author Rebecca Mead wrote for our August 2012 issue to commemorate the 50th anniversary of the star's death. In the piece, Mead examines Monroe's legacy, and how her disarming beauty still holds the power to seduce today.

    In March 1955, Life magazine featured a familiar figure on its cover: an actress with a cap of platinum-blonde curls, her deep-set eyes accentuated with bat-wing eyeliner and high-arched brows, her pink lips parted in a smile that revealed a row of perfect white teeth. It was the look of Marilyn Monroe, who at the time was riding the wave of her comic, bombshell popularity. Less than two years earlier she'd appeared in Gentlemen Prefer Blondes singing “Diamonds Are a Girl's Best Friend,” and within a few months she would be seen again, in another fluttering moment of exposure, having her white dress blown above her knees in The Seven Year Itch.

    But the young woman on that 1955 magazine cover was not Marilyn Monroe. She was Sheree North, a 22-year-old former burlesque dancer (and former brunette) whose chance had come: Monroe's studio, Twentieth Century-Fox, had hired North as an alternative to Monroe, casting her in a movie called How to Be Very, Very Popular, in which she played a striptease dancer who witnesses a murder—a role written for, and rejected by, Monroe, who aspired to more serious dramatic work. When, a few months after the Life cover, North appeared as a mystery guest on the TV show What's My Line? and was asked by a blindfolded Bennett Cerf if she had ever been mentioned in the same sentence as Monroe, she replied with some chagrin, “I think that all of us have.”

    North's opportunity came and went: After a couple of years she was eclipsed by somewhat more durable Marilyn substitutes, including Jayne Mansfield and Mamie Van Doren. But if North was the first actress who was obliged to mold herself in the remarkable shape of Marilyn, her example has been followed by countless others since.

    Madonna at the Oscars in 1991 dressed as Marilyn Monroe.

    Madonna channeling Marilyn at the Academy Awards in 1991.

    Getty ImagesLady Gaga poses with award for Best Actress TV Series or Limited Movie for her role in American Horror Story Hotel in...

    Lady Gaga evokes the starlet at the 2016 Golden Globes.

    Getty Images

    For many actresses, channeling Monroe, who died 50 years ago at 36 of an overdose of barbiturates, is virtually a rite of passage. Nicole Kidman impersonated Monroe for Australian Harper's Bazaar; Scarlett Johansson did her for a Dolce & Gabbana ad; Lindsay Lohan, an avowed Monroe obsessive who bought a West Hollywood apartment the star once lived in, reenacted for New York magazine the actress's famed nude shoot with Bert Stern, in which Monroe posed behind colored chiffon and bit a pearl necklace. For makeup artist Kevyn Aucoin, Lisa Marie Presley shed her resemblance to one American icon—her father, Elvis—to incarnate, uncannily, that other lost legend. Monroe's likeness is so recognizable that it has been refracted through pop-cultural iterations many times over: Guess model Anna Nicole Smith presented herself as a coarser version of Monroe, while subsequent models for the same brand impersonated Smith impersonating Monroe. Most famously, Madonna took the trappings of Marilyn's look and put them to her own uses: As Gloria Steinem observed in the mid-1980s, “She has imitated Marilyn Monroe's hair, style, and clothes, but subtracted her vulnerability.” And Monroe's blonde legacy is so unmistakable that Lady Gaga's platinum pose recalls Monroe because of its evocation of Madonna.

    Why does Monroe endure? She wasn't Hollywood's first voluptuous, fair-haired beauty. She wasn't even Hollywood's first voluptuous, fair-haired beauty who died at a tragically young age: That would be Jean Harlow, for whom the term “blonde bombshell” was coined in 1933, and who died four years later at the age of 26, from kidney failure. But Monroe is the one whose beauty is so instantly recognizable that it can be indicated merely by a handful of components: blonde bouffant hair; sleepy, half-shut eyes; slightly parted lips on the verge of a welcoming smile. Andy Warhol's Marilyn silk-screen prints, which he made in the immediate aftermath of her death and which were reproduced from a publicity photo from the 1953 thriller Niagara, reduced her image to those very components, highlighted in vivid Pop Art color. Monroe's beauty belongs to a common language of American pop culture—a fact that was evident even as early as 1955. As Sheree North observed in Life magazine, “Marilyn's an institution, like Coca-Cola.”

    Monroe's own debut on the cover of Life happened in 1952. In what now seems a striking choice of phrase, the magazine characterized the young actress—who had already appeared in small roles in All About Eve and The Asphalt Jungle and was about to be seen in her first starring role, in Don't Bother to Knock—as a “sturdy blonde.” If sturdiness is not the first characteristic that leaps to mind when considering Monroe, whose legend is bound up with her frailness and vulnerability, it's easy to understand why it could have seemed an apposite description back then. Monroe's vital statistics were reported to be about 36-22-35: She was full and fleshy where it mattered, in the breasts and the hips, and narrow and nipped in at the waist. She had, with only the slightest help from the corset-and bra-building industries, a figure that looks to contemporary eyes as if it were generated by digital trickery.

    Actress Marilyn Monroe in a scene from 'The Seven Year Itch' in 1955.Getty Images

    Even if her curves exceeded the standards of beauty that have prevailed in the fashion industry in recent decades (“I'd kill myself if I was as fat as Marilyn,” Elizabeth Hurley once said), her body shape has an enduring appeal. In 2004, a Polish anthropologist named Grazyna Jasieńska published findings indicating that women with hourglass figures may have higher levels of the hormones that facilitate conception and pregnancy—evidence that there is a possible biological explanation for Monroe's sex-goddess appeal.

    After her first, silent screen test, which was done in 1946 when she was 20, “every frame of the test radiated sex,” according to cinematographer Leon Shamroy, quoted in The Secret Life of Marilyn Monroe (Grand Central Publishing), a biography by J. Randy Taraborrelli. Whether or not she is, as she has sometimes been described, “the world's most photographed woman” (in the digital age, there are probably teenagers with more pictures on Facebook than were ever taken of Monroe), it seems likely that she was the woman most photographed lying down. Even in her first Life shoot, she is seen lounging on a chaise, and so many photographers portrayed her in horizontal languor—including a shot for the first issue of Playboy, in 1953—that it sometimes seems as if she rarely got onto her size-7 feet.

    “Women couldn't take her seriously enough to be indignant: She was funny…in a way that made people feel protective.”

    Billy Wilder, who directed her in The Seven Year Itch and Some Like It Hot, remarked upon the “luminosity” of Monroe's face. She seemed literally incandescent: her skin was covered with a fair, downy peach fuzz that reflected the light and amplified her glow before the camera. When the studio wanted to wax it off, she wouldn't allow it. Her natural radiance was helped along by surgical interventions. An overbite, which accentuated her pout, was corrected, and a bump on her nose was reduced early in her career.

    There was also the aid offered by cosmetics, often applied by her longtime makeup artist, Allan Snyder. For her final movie, The Misfits—during the filming of which she was drinking to excess and abusing prescription drugs—Snyder started working on her while she was still lying in bed in the mornings, because of how long it took her to get up. At the time of her death, her makeup case contained pots of Erno Laszlo creams, as well as a green Leichner of London eye shadow, two Elizabeth Arden Eye Stopper pencil liners, and false lashes made by Glorene of Hollywood. It was auctioned at Christie's in 1999, along with other personal effects, with a pre-auction estimated price of $1,000 to $1,500. The case and its contents sold to Ripley's Believe It or Not! for more than a quarter of a million dollars.

    A teenage Marilyn Monroe sits on the beach in a bikini and high heels in 1940.

    A teenage Marilyn Monroe at the beach.

    Sunset Boulevard/Getty Images

    Early photographs of Monroe, taken when she was an 18-year-old munitions-factory worker, show her with long brunette curls that were only transformed into what became her signature platinum after she signed with a modeling agency. She turned to Pearl Porterfield, a colorist who had been responsible for Jean Harlow's locks and who used old-fashioned peroxide to achieve the desired result. Monroe would rely upon several hairdressers over the decades, including Kenneth Battelle, who prepared her for her appearance at the birthday gala for President Kennedy. (Battelle also did Jacqueline Kennedy's hair.) Blonde hair—like a high, breathy voice, which Marilyn demonstrated in her presidential serenade—is associated with youth and innocence. Her womanliness was augmented by a childlike cuteness that rendered her unthreatening to other women at the same time that she was irresistibly appealing to men. As Pauline Kael, the film critic, said of her, “Women couldn't take her seriously enough to be indignant: She was funny and impulsive in a way that made people feel protective.”

    As an actual child, rather than an onscreen reimagining of one, Monroe had not found protection from those who were most obliged to provide it. Born in Los Angeles in 1926 to a mother who was mentally unstable and ill-equipped to care for her, Monroe—or Norma Jeane Mortensen, as she was then called—spent most of her childhood in a series of foster homes. Later, she said she'd been sexually abused. She was married at 16, to the son of a neighbor, and was divorced for the first time at 19. The hardships of her upbringing are thought to have contributed to her onscreen power: Her beauty was animated by a neediness that commanded attention. In his memoir, Timebends (Penguin), playwright Arthur Miller said of Marilyn, his wife of four and a half years, that she was “the saddest girl I've ever known.”

    Actress Marilyn Monroe poses for a black and white publicity portrait for the film 'Gentlemen Prefer Blondes' in 1953 in...

    A publicity still from “Gentleman Prefer Blondes.”

    Getty Images

    The sadness of Monroe's life predominates: The images from the Bert Stern nude shoot, which might have been a kittenish footnote in a longer career, now have the status of a tragic valediction, having been shot six weeks before her death. It is a curious function of celebrity culture that Monroe is now better known for the still images of her than she is for any of the movies she appeared in. She's instantly recognizable to generations who have never even seen Gentlemen Prefer Blondes or Some Like It Hot.

    As such, she presents a stilled image of impending tragedy; her dynamism and her kinetic energy are lost—as is the much-lampooned sway of her hips. (“There's a broad with her future behind her,” the actress Constance Bennett reputedly remarked.) The literary critic Diana Trilling wrote in an essay published not long after Monroe's death that to see her in a photo, rather than in a moving image, was to see her diminished, “since no still picture could quite catch her electric quality.” It was that motion and aliveness that powered Marilyn Monroe's beauty—and that helps explain why, although it has been stilled for 50 years, her beauty retains the power to move us today.

  • Allure Readers’ Choice Awards 2026: Best Skin Care for Mature Skin

    Allure Readers’ Choice Awards 2026: Best Skin Care for Mature Skin

    designed image of dermatologists and skin care products with 2026 allure readers' choice award sealDesign: Mark Baker-Sanchez; Photos: Courtesy of subjects and brandsSave StorySave this storySave StorySave this story

    Did you know there are only about 12,000 practicing dermatologists in the US? So, statistically speaking, with over 300,000 people voting in the Allure Readers’ Choice Awards, a few of you might be dermatologists. But it’s definitely safe to say that most of you aren’t.

    Now, that’s not to say you don’t have well-informed opinions on how to take care of mature skin—you’re an Allure reader, after all, and if you have mature skin, there’s undeniably some wisdom under that epidermis. But sometimes you just want confirmation from the pros that what you’re using is actually a smart choice.

    So we chatted with a few dermatologists about which of this year’s Readers’ Choice Award-winning skin-care products get their most enthusiastic thumbs up for cleansing, treating, and protecting mature skin. Does your favorite get the expert OK? Find out below.

    Click through to see if your favorite skin, hair, makeup, and body products were voted most-loved in the 2026 Readers' Choice Awards. Then, read their reviews.

    See All the Expert Recommendations

    • La Roche-Posay Anthelios Melt-In Milk Sunscreen SPF 60
    • Glow Recipe Watermelon Glow Pink Dream Body Cream
    • CeraVe Hydrating Facial Cleanser
    • Dove Deep Moisture Body Wash
    • Laneige Lip Sleeping Mask
    • Drunk Elephant Lala Retro Whipped Cream
    • Tree Hut Shea Sugar Scrub
    • La Roche-Posay Toleriane Double Repair Face Moisturizer
    • Supergoop Play Mineral Lotion SPF 30
    • The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides)
    • Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant

    La Roche-Posay Anthelios Melt-In Milk Sunscreen SPF 60Bottle of La Roche-Posay Anthelios Melt-In Milk Sunscreen on white backgroundSave to wishlistSave to wishlist

    Sunscreen

    La Roche-Posay Anthelios Melt-In Milk Sunscreen SPF 60

    $38

    Amazon

    $39

    Ulta Beauty

    $38

    Walmart

    Daily sunscreen use is essential to help prevent further collagen breakdown and discoloration, says Jenna Queller, MD, a board-certified dermatologist in Boca Raton, Florida. “I personally use this sunscreen and often recommend it to patients because it offers high broad-spectrum protection in a formula that feels comfortable and hydrating on the skin,” she says of La Roche-Posay Anthelios Melt-In Milk Sunscreen SPF 60. And Dr. Queller is especially impressed with how this face- and body-friendly chemical-filter formula feels. “One of the biggest challenges with sunscreen is consistency, and elegant formulas like this make daily use much easier.”

    Glow Recipe Watermelon Glow Pink Dream Body CreamBottle of Glow Recipe Body Cream on white backgroundSave to wishlistSave to wishlist

    Clean Body Lotion

    Glow Recipe Watermelon Glow Pink Dream Body Cream

    $26

    Amazon

    $26

    Sephora

    Anetta Reszko, MD, a board-certified dermatologist based in New York City, tells her patients to apply Glow Recipe Watermelon Glow Pink Dream Body Cream straight out of the shower, especially on dryness-prone elbows, knees, and shins. “Mature skin tends to lose lipid barrier function over time. This cream combines polyhydroxy acid (PHA) exfoliation with deep hydration, a rare combination that gently resurfaces without stripping,” she says, adding that that’s why she keeps coming back to it herself. “The niacinamide also helps with the uneven tone that becomes more common with age.”

    CeraVe Hydrating Facial CleanserA pump bottle of CeraVe Hydrating Facial Cleanser on a white backgroundSave to wishlistSave to wishlist

    Facial Cleanser

    CeraVe Hydrating Facial Cleanser

    $16 $12 (25% off)

    Amazon

    $16

    Ulta Beauty

    $14

    Walmart

    CeraVe Hydrating Facial Cleanser remains one of the best accessible cleansers for mature skin because it cleanses without disrupting the barrier,” says Sonia Badreshia-Bansal, MD, a Danville, California-based board-certified dermatologist, who says mature skin generally tolerates creamy, hydrating cleansers much better than foaming or aggressive exfoliating washes.

    Dara Spearman, MD, a board-certified dermatologist in Fort Wayne, Indiana, couldn’t agree more and, in fact, uses this cleanser herself. “It is a great product for mature skin because it is very gentle and helps maintain the skin’s moisture barrier instead of stripping it, as skin naturally becomes drier and more sensitive with age,” she says. Dr. Queller often recommends it to patients, too: “A gentle cleanser with ceramides and hyaluronic acid helps maintain hydration while supporting the skin barrier,” she says.

    Dove Deep Moisture Body WashBottle of Dove Deep Moisture Body Wash on white backgroundSave to wishlistSave to wishlist

    Body Wash

    Dove Deep Moisture Body Wash

    $11

    Amazon

    $8

    Walmart

    If you’ve ever thought that Dove Deep Moisture Body Wash is highly underrated, just know that dermatologists agree. “Many body washes strip lipids and worsen dryness, especially in older patients,” Dr. Badreshia-Bansal says of the six-time Readers’ Choice Award winner. “This formula helps maintain hydration and leaves the skin more comfortable after showering, which is important because mature skin loses moisture more rapidly.”

    Laneige Lip Sleeping MaskPink container of Laniege Lip Sleeping Mask on white backgroundSave to wishlistSave to wishlist

    Lip Balm

    Laneige Lip Sleeping Mask

    $24

    Amazon

    $24

    Sephora

    “As lips age, they become drier and thinner, so rich, hydrating lip products, like this lip mask, are great for mature lips,” says Sejal Shah, a board-certified dermatologist in New York City who uses the Laneige Lip Sleeping Mask personally, as does Dr. Queller, who recommends applying a generous layer before bed. Dr. Reszko is also a fan of this balm, which comes in over a dozen fun flavors (Berry, Strawberry Shortcake, and Peach Iced Tea, to name a few). “This mask uses hyaluronic acid and antioxidants (vitamin C and pomegranate juice) overnight when skin is in repair mode, and consistent use over several weeks makes a genuinely noticeable difference,” she says.

    Drunk Elephant Lala Retro Whipped CreamImage may contain: Cosmetics, and DeodorantSave to wishlistSave to wishlist

    Clean Facial Moisturizer

    Drunk Elephant Lala Retro Whipped Cream

    $66

    Amazon

    $66

    Ulta Beauty

    $66

    Sephora

    Sure, Drunk Elephant became the most coveted skin care among tweens, but lest we forget, many of its products are formulated to deliver some serious benefits for more mature skin. A little goes a long way with Drunk Elephant Lala Retro Whipped Cream, according to Dr. Spearman, who recommends applying a small amount after any serums you may use. “It's a great product for mature skin because it delivers deep, barrier-supporting hydration, which helps address common age-related concerns like dryness, loss of elasticity, and a weakened skin barrier,” she says, giving a shout-out to its three types of ceramides.

    Tree Hut Shea Sugar ScrubJar of Tree Hut Shea Sugar Scrub on white backgroundSave to wishlistSave to wishlist

    Body Scrub

    Tree Hut Shea Sugar Scrub

    $12 $9 (25% off)

    Amazon

    $10

    Ulta Beauty

    $9

    Walmart

    “Body skin is so often left out of the [mature skin] conversation, but it thins and dries just like facial skin does,” says Dr. Reszko, who recommends using the incredibly moisturizing Tree Hut Shea Sugar Scrub once or twice a week. “The shea butter here is genuinely emollient, and the physical exfoliation helps with the rough, crepe-like texture many people start noticing on their arms and legs with age.”

    La Roche-Posay Toleriane Double Repair Face MoisturizerImage may contain: Bottle, Lotion, Cosmetics, Sunscreen, and ShakerSave to wishlistSave to wishlist

    Moisturizer

    La Roche-Posay Toleriane Double Repair Face Moisturizer

    $25

    Amazon

    $26

    Ulta Beauty

    $25

    Dermstore

    La Roche-Posay Toleriane Double Repair Face Moisturizer seems to be as popular among dermatologists as it is among Allure readers. Dr. Badreshia-Bansal says she recommends it frequently because it combines ceramides, niacinamide, and glycerin in a way that strengthens the skin barrier without feeling heavy. “I especially like it layered over retinoids at night to minimize irritation,” she says, while Dr. Shah says she personally uses it because the lightweight texture absorbs quickly, resulting in softness without greasy residue. Dr. Queller also uses and recommends it because mature skin is often drier and more sensitive, she says, and its ingredients address those concerns without feeling heavy.

    Supergoop Play Mineral Lotion SPF 30Image may contain: Bottle, Cosmetics, Sunscreen, and LotionSave to wishlistSave to wishlist

    Clean Sunscreen

    Supergoop Play Mineral Lotion SPF 30

    $28

    Amazon

    $28

    Nordstrom

    $28

    Ulta Beauty

    “Sun exposure is the single biggest driver of visible aging, and by midlife, most of us are dealing with decades of accumulated UV damage,” says Dr. Reszko. “I love this mineral lotion because it provides broad-spectrum protection without the concerns sometimes associated with chemical filters, and its texture layers well under makeup.” She recommends applying a quarter-sized amount of Supergoop Play Mineral Lotion SPF 30 to your face and neck—never forget the neck!—every morning as the last step in your routine, and then reapply it every two hours if you're outside for extended periods.

    The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides)Clear bottle of The Ordinary Hyaluronic Acid Serum 2% B5 Hydrating Serum on a white backgroundSave to wishlistSave to wishlist

    Serum

    The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides)

    $10

    Amazon

    $10

    Nordstrom

    $10

    Ulta Beauty

    Dr. Queller appreciates how accessible and straightforward The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides) is, not to mention how well it layers with other skin-care products. “Hyaluronic acid is a great addition to a mature skin-care routine because it helps attract and retain moisture, giving skin a plumper, more hydrated appearance,” she says.

    Dr. Reszko echoes that recommendation: “Our natural hyaluronic acid levels decline noticeably with age, so replenishing it topically makes a real visible difference in plumpness and hydration,” she says. But that’s not all. “The vitamin B5 supports barrier repair, which matters a lot for skin that has thinned or become more reactive over time." Both dermatologists say that the key is applying it to slightly damp skin before your moisturizer to give the hyaluronic acid something to bind to, followed by a richer cream on top to lock everything in.

    Paula's Choice Skin Perfecting 2% BHA Liquid ExfoliantGray bottle of Paula's Choice Liquid Exfoliant on white backgroundSave to wishlistSave to wishlist

    Exfoliant

    Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant

    $37 $26 (30% off)

    Amazon

    $37

    Sephora

    $37

    Dermstore

    The BHA in Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant—salicylic acid—benefits more than just acne-prone younger skin. “Salicylic acid at this concentration penetrates the pore lining and accelerates cell turnover, which slows significantly as we age,” says Dr. Reszko. “It addresses dullness, enlarged pores, and texture without the irritation that more aggressive exfoliants can cause.” She suggests starting two to three times per week in the evening, after cleansing and before moisturizer, and always following with sunscreen in the morning.

    See all of the makeup, hair, skin, and body products readers voted as their 2026 favorites beauty products here.

  • I Got Chin Filler for the First Time—See the Before-and-After Photos

    I Got Chin Filler for the First Time—See the Before-and-After Photos

    side by side before and after photos of woman with chin fillerCourtesy of Entière DermatologySave StorySave this storySave StorySave this story

    My jaw ate my chin.

    At least, that’s what it looked like to me. Every time I looked in the mirror from the side, all I could see was the general lack of structure along my jawline to my chin. “You have a mildly recessed chin,” says Melissa Kanchanapoomi Levin, MD, a board-certified dermatologist in New York City. I’ve been a patient of Dr. Levin’s for roughly eight years. She knows my face up close and personal and can attest to the fact that my jaw did not, in fact, eat my chin. Still, my lack of chin had made me feel self-conscious for a long time.

    There’s nothing “wrong” with my chin. It’s a chin! It does its chin job. But I wanted more balanced facial features without undergoing a permanent procedure, such as an implant. I wasn’t looking to dramatically change my chin, but over the years, Dr. Levin and I had talked about the option of filler to give it more structure, and the idea stuck with me.

    In this story:

    • What is chin filler?
    • Making the decision to get chin filler
    • Prepping for filler
    • The injection process
    • Post-injection guidelines
    • Overall thoughts

    What is chin filler?

    “Filler generally refers to any substance that can help lift or angle tissue; it’s most commonly composed of hyaluronic acid,” says Dhaval G. Bhanusali, MD, a board-certified dermatologist in New York City. “Fillers tend to be good options for those who have volume deficits.” With chin filler, specifically, “we look to see if there is an imbalance, with chin protrusion appearing disproportionate with the rest of the face,” he explains. Colloquially speaking, you might call this a “weak chin.”

    Determining what type of filler a “weak chin” would need is a little more nuanced because not all fillers are created equal. What works for the lips or other parts of the face may not work for the chin and vice versa. That's why dermal fillers are categorized by their stiffness, a.k.a. their G-prime level. “When we are looking at the chin, generally, we use a pretty firm, high G-prime filler, and that's because it helps mimic the bone,” Dr. Levin explains. “Something that's going to give a lift.”

    There are a number of high G-prime filler options on the market—Allergan's Juvéderm Volux and Juvéderm Voluma XC (both are best used for structuring the chin and jawline), Merz Aesthetics' Radiesse (best for smoothing deep wrinkles and adding volume to the lower face), and Galderma's Restylane Lyft (best for adding volume to the cheeks and midface)—but deciding what is right for your face is a decision between the provider and patient. For my face, Dr. Levin determined Volux would be best. (More on that later.)

    Making the decision to get chin filler

    Rewind to two years ago, during an ordinary neurotoxin appointment, when, on a whim, I asked Dr. Levin for filler. She obliged.

    As scary as this may sound, “on a whim” is typically how I describe my decision-making process, especially when it comes to in-office procedures. This has also applied to neurotoxin treatments, radio-frequency microneedling, and lasers. As a beauty editor, I’m a little less fearful of treatments because of the reporting and extensive research I’ve done over the span of my career. Still, I have to admit, suddenly deciding to get facial filler after years of insecurity felt a bit radical.

    side by side images of woman before and after getting chin filler with black and white text on screen

    Beauty director Sarah Kinonen before and then immediately after filler and neurotoxin injections in 2024.

    Courtesy of Dr. Melissa Kanchanapoomi Levin

    But as I said, Dr. Levin knows me and my face very well, and from her perspective, this decision, although it was unexpected, made sense anatomically. And because I was an ideal candidate for filler, she immediately approved.

    “You have great skin: thick, healthy, robust skin,” she says. “You don't have any underlying skin laxity. You really fit the profile of what makes for a good candidate.” That’s also because I was 33 at the time. People in their early 20s are less likely to be appropriate candidates for filler because facial features change as we age. (As we get older, volume and bone loss occur, as well as general sagging.) Plus, I don’t smoke, and I do have realistic expectations when it comes to results.

    “Patients should have an understanding of what fillers can and cannot achieve,” says Dr. Levin. “They can enhance, but they don't offer the same type of dramatic results that surgical interventions can. The role of filler is more subtle, natural-looking improvements rather than dramatic changes, [though] they may feel dramatic to you.”

    Prepping for filler

    After it was decided I would get filler right then and there during my 2024 appointment, Dr. Levin and her team started to prep. This included cleaning the injection sites (chin and jawline), slathering on a hefty amount of numbing cream, walking me through the procedure, and, most importantly, ensuring I knew the possible side effects of facial filler.

    Common side effects include bruising, swelling, and potential allergic reactions. “With any cosmetic procedure, there are always risks,” says Dr. Bhanusali. “Even in the most experienced hands, there is always a risk of occlusion (injecting filler into a vessel), which can lead to compromised tissue, blindness, and other issues.” That’s why it’s important to always see a board-certified dermatologist or plastic surgeon for these types of in-office procedures.

    Dr. Levin also needed to confirm that I didn’t have any alcohol in my system (no problem—I don’t drink); hadn’t gotten a dental procedure in the last two weeks or have one scheduled (this can weaken the immune system); and that I hadn’t taken aspirin or ibuprofen within the last day or two (this can cause bruising).

    The injection process

    As I was waiting for the numbing cream to kick in (I couldn't feel anything from the bottom lip down), Dr. Levin decided which filler I’d be getting. Here’s the thing about filler: It’s not a one-size-fits-all treatment. There are many (and I mean many) different types of injectable hyaluronic acid on the market, and the kind I got during my procedure was right for my face and body. It’s important to note that what is right for me may not be right for everyone; that decision should be made by the patient and dermatologist together.

    There are different types of filler available for use on the chin, says Dr. Levin, but for my 2024 appointment, she chose Juvéderm’s Volux, which is FDA-approved for jawline enhancement. “Volux is a filler that we use more for structural enhancement,” she says. “We inject it onto the bone to help with that anatomical recession of your chin.” Volux made the most sense in my case because she would be building out my chin and jawline—and this filler is FDA-approved to do just that.

    Courtesy of Dr. Melissa Kanchanapoomi Levin

    Kinonen before and then immediately after filler and neurotoxin injections in 2024.

    Courtesy of Dr. Melissa Kanchanapoomi Levin

    Because you can’t just inject one area of the face to create anatomical symmetry, especially in my case, Dr. Levin also used another filler, Juvéderm Vollure, to give me “some periorial support” in the area right above my chin but below my lips. With Vollure, she used a cannula, a blunt-ended tube, to do the injection. This was “to minimize the risk of [the filler] moving [around after it is injected/while it is injected], but also to help minimize the risk of filler getting into arteries and veins,” Dr. Levin explains, “so we can be a bit more safe in an area that has more arteries and more vessels.”

    She adds, “There is no perfect way to inject. There's no recipe that says, ‘This is exactly how you do it.’ It's more like cooking intuitively.”

    And to cook up my results, Dr. Levin used “two syringes of Volux and half a syringe of Vollure” on my chin and jawline. I should note that the cost of filler varies and typically depends on what type is used, how many syringes are needed, where in the country you’re getting treatment, and who is doing the injecting. In my case, the procedure would likely range from $800 to a few thousand dollars, but because I would be writing about my experience, the treatment was performed gratis.

    After the filler was injected, Dr. Levin sculpted it into place. Imagine crafting a figurine out of clay—she was literally molding the hyaluronic acid injected under my skin into a shape and position that best suited my facial anatomy. This was the most interesting and hands-on aspect of the entire procedure to me, but it’s not always necessary, according to Dr. Levin.

    Once injected, she sculpted the filler into place, literally molding the hyaluronic acid that was under my skin, like crafting a figurine out of clay.

    “There are certain places where sculpting helps with achieving the desired outcome when we're using fillers. Every face is unique, and fillers are obviously placed strategically and sculpted to complement the patient's natural contour,” she points out. “For me, sculpting helps fine-tune the placement, and it also ensures that the filler integrates well with the surrounding tissue to enhance the facial structure. I will sculpt typically on the chin, maybe a little bit on the jawline, for a sharper angle or a softer transition, depending on what I'm trying to achieve.”

    This may sound painful, but because I was numb from the bottom lip down, all I felt was pressure. The actual injections didn’t hurt, and the pottery work didn’t either. What did hurt, though, was my chin, about an hour post-procedure—but more on that in a minute.

    Post-injection guidelines

    As someone who had never gotten any kind of facial filler before, I wasn’t sure what to expect post-injection. And when Dr. Levin said, “We don't want you to eat a ton of salty foods because it can increase the risk of swelling,” I audibly gulped. I certainly wasn’t expecting that directive, and it couldn’t have come at a more inopportune time: The next morning, I would be hopping in a rental car for a six-hour road trip during which fast food would be the only thing on the menu. Spoiler: I did end up eating McDonald’s hashbrowns despite my doctor’s advice. (I’m sorry, Dr. Levin, I couldn’t resist!)

    Diet aside, I was also told to take it easy on the workouts for the next couple of days. Again, this wasn’t ideal: I was in the midst of training for a marathon! Dr. Levin did mention that a jog here and there wouldn't hurt—“It’s not going to mess up or move the filler,” she explained, but I wasn’t about to chance losing my fancy new chin just to log a few lakeside miles.

    side by side images of woman before and after getting chin filler with black and white text on screen

    Kinonen immediately before and immediately after filler and neurotoxin injections in 2024.

    Courtesy of Dr. Melissa Kanchanapoomi Levin

    Plus, my face (well, the lower half) was really tender. Dr. Levin said it would feel like “someone punched me in the chin,” and she wasn’t wrong. It also felt like my face had just been injected with a foreign object….Hmm, weird. I tried my best not to touch the area (or let my dog accidentally touch it—she’s a jumper) and slept on my back for the next two weeks. (The joke’s on me because, apparently, my preferred side-sleeping position would have been just fine after the first 24 hours.)

    “Sleeping on your face is fine,” Dr. Levin reassured me when I went back for my two-week checkup. “But filler migration is 100% real. For a long time, the aesthetic industry treated migration like a myth or a rare complication. That's not true. We have ultrasound MRIs of the face that have conclusively proven that dermal fillers can, and they do, move away from your original injection site." Migration can occur for a number of reasons, such as overfilling, using the wrong type of filler, or being treated by an unskilled injector (which is why it's so important to see a board-certified dermatologist or plastic surgeon).

    When this happens, there is a fix. “The good thing is that migrated filler is made up of hyaluronic acid,” Dr. Levin says. "If we see filler migration, we use hyaluronidase, which is an enzyme that basically dissolves the product.” Luckily, I didn't have movement after either of my appointments, but it is still a real fear of mine, hence the sleeping on my back.

    Bruising and swelling typically go down after five to seven days, and that was definitely true for me. It took a full week for the faded bruising to clear, but during that time, no one seemed to notice my blue and purple spots and lack of concealer to cover it up. As I said, I didn’t want to touch the area, so I went sans makeup for as long as I could during the healing process.

    Overall thoughts

    Two weeks after my first appointment

    After my initial two-week checkup, when Dr. Levin inspected her work (and complimented me to no end), I couldn’t be happier with the results. The outcome is subtle but noticeably beneficial to my overall facial balance, at least as I see it. “You have incredibly beautiful bone structure in your mid-face,” says Dr. Levin. “You have a beautiful jawline. Your enhancement is actually quite mild.”

    Mild or not, the procedure has changed my life (not to sound dramatic). It changed my outlook on filler as a whole and gave me a big ol' boost of confidence. I have a chin! I have a jawline! And I can see both in photos—from every angle!—for the first time. It’s a beautiful feeling.

    Even more beautiful? The fact that I don’t need to get a re-up every few months. “Filler can last between 8 and 12 months, and sometimes longer, depending on the patient,” says Dr. Bhanusali. “So start slow and remember, you can always add more; it’s a marathon, not a sprint.” As someone who has run a marathon, I get it.

    side by side before and after photos of woman with chin filler

    Kinonen before and then two weeks after filler and neurotoxin injections in 2026.

    Courtesy of Entière DermatologyTwo years after my first appointment

    It's now been two years since my first marathon and initial filler appointment, and while I've halted my racing career, my filler journey is just getting started. The filler has been slowly dissolving over the last 24 months, so I was due for a refill.

    For my first appointment, Dr. Levin used almost two syringes of Volux, but for my second round this year, she pivoted to Voluma, a high-G-prime filler, and used only one syringe. “You still had a bit of support there, so I felt like we didn't need to use something so hardy,” she explains. “This year, I actually did even more jawline support (last time, we did it at the angle of the jaw all the way, like in front of your ear), but this time, I did the entire angle of the jawline. We actually filled the dips behind the jowl—we call it a post-jowl sulcus, so that you can straighten a wavy jawline.”

    She did this with the use of a cannula, which I'm not a big fan of. Sure, it doesn't pinch like a needle would, but it does feel…weird. Imagine a long, thin tube under your skin, pumping in filler—it's an odd sensation (more pressure, less pain) that doesn't bring me much joy. “We made a little entry site behind your jowl, so that we can thread the filler in the subcutaneous plane," she says. “It's like a smooth ribbon of filler.”

    And just like my first filler experience, Dr. Levin also built up the area around my mouth (filling in my marionette lines) with Juvéderm Vollure to give a bit more support to my chin. “It's a lot softer and is very flexible, so I like it for areas that need a lot of mobility,” she says, adding that Vollure can last up to 18 months.

    selfie of allure beauty director sarah kinonen

    Kinonen, two weeks after her filler appointment in early 2026.

    Courtesy of subject

    The results—a chin that falls directly under my mouth (as opposed to its previously receding position) and a sharper jawline with structure—speak for themselves. I have a chin and a jawline. And both are (temporarily) anatomically pronounced. Because of that last bit, I've been asking myself, Is this something I want to continue to do for the rest of my life? And dermatologically speaking, can I?

    “Yes, long story short, you can definitely continue getting dermal fillers, but is it going to be exactly the same every time? No,” says Dr. Levin. “The aging needs of when you're 60 are going to be really different when you're 35.” She says doing the same thing for every appointment can eventually look overfilled or distorted. “Sometimes you can't just keep on mimicking and giving high G-prime filler in the same way,” she adds.

    For now, though, I'm only 35, and I've got a few more decent filler appointments up my sleeve. Based on the results of my first two sessions, I will absolutely continue down the filler road. So, see you back here in two years for my next update?

  • Liquid Liner Doesn’t Have to Be Hard—Promise

    Liquid Liner Doesn’t Have to Be Hard—Promise

    A collage of an Allure editor wearing the Stila Stay All Day ChromaFlash Liquid Eyeliner alongside other liquid eyeliner...Collage: Paula Balondo; Source images: Courtesy of brands and editorsSave StorySave this storySave StorySave this story

    Whether you’re in the mood for a razor-sharp cat eye, a barely-there flick, or something bold and graphic, the best liquid eyeliners get the job done with ease. Unlike pencil or gel liners, liquid eyeliner delivers a level of precision and intensity that's hard to replicate with the former. A felt or brush tip allows you to draw cleaner, sharper lines, from subtle lash-line definition to a dramatic wing. Liquid formulas also tend to be more transfer-resistant and longer-wearing, meaning your look stays intact through heat, humidity, and accidental eye-rubbing.

    While liquid liner has a reputation for being more unforgiving and trickier to master, with a bit of practice, the latest formulas and applicators are more user-friendly than ever—offering smooth glide, intense pigment, and impressive staying power.

    • Best Overall: Stila Stay All Day Liquid Eye Liner, $24
    • Best for Beginners: Fenty Beauty Flyliner Longwear Liquid Eyeliner, $24
    • Best Matte: Pat McGrath Labs Perma Precision Liquid Eyeliner, $36
    • Best Smudgeproof: Chanel Le Liner de Chanel Liquid Eyeliner, $42
    • Best Color Options: Nyx Professional Makeup Epic Ink Waterproof Liquid Eyeliner, $10

    Frequently Asked QuestionsAccordionItemContainerButtonLargeChevron

    • What’s the best technique for beginners to apply a liquid liner?
    • What's the trick to getting a perfectly even line on both eyes?
    • Why should you use a liquid liner over a pencil? What’s the benefit of one versus the other?
    • Meet the experts
    • How we test and review products
    • Our staff and testers

    Ahead, we’ve rounded up the very best, editor- and makeup artist-loved liquid eyeliners for precise lines, bold color, and all-day wear. Whether you're a liquid liner loyalist or just learning the ropes, there's something here for you.

    Frequently Asked QuestionsAccordionItemContainerButtonLargeChevron

    • What’s the best technique for beginners to apply a liquid liner?
    • What's the trick to getting a perfectly even line on both eyes?
    • Why should you use a liquid liner over a pencil? What’s the benefit of one versus the other?
    • Meet the experts
    • How we test and review products
    • Our staff and testers

    Best Overall: Stila Stay All Day Liquid Eye Liner

    Stila All Day Waterproof Liquid Eyeliner in branded component with best of beauty seal in the top right corner on a light gray backgroundSave to wishlistSave to wishlist

    Stila

    Stay All Day Waterproof Liquid Eye Liner

    $24

    Amazon

    $24

    Nordstrom

    $24

    Dermstore

    Allure contributing commerce editor Deanna Pai applying the Stila Stay All Day Waterproof Liquid Eye Liner

    Deanna Pai

    Why we love it: As a Best of Beauty Award Winner across various years (yes, it’s just that good!), Stila’s Stay All Day Waterproof Liquid Eye Liner has never left our makeup routines. The ultra-precise felt tip makes it easy to create everything from barely there lines to bold, dramatic wings. The formula dries quickly, sets to a satin finish, and genuinely holds up: no smudging and no mid-afternoon fading. It’s available in two classic shades, black and brown. Ardajah Jones, a makeup artist based in Waldorf, Maryland, counts it among her most-reached-for liners. Her go-to trick: "Taking a Q-tip with a little bit of eye cream on it and clean up the wing to get the most precise, sharp line."

    Selfie of Deanna Pai before applying the Stila Stay All Day Waterproof Liquid Eyeliner.

    Pai before applying the Stila Stay All Day Waterproof Liquid Eye Liner

    Deanna PaiSelfie of Deanna Pai after applying the Stila Stay All Day Waterproof Liquid Eyeliner.

    Pai after applying the Stila Stay All Day Waterproof Liquid Eye Liner

    Deanna Pai

    Tester feedback from contributing commerce editor Deanna Pai

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    “Nothing makes me feel more put-together than a swipe of this liquid liner. I like that the applicator pen is firm at the base and more flexible at the tip, which I find gives me the most control when I'm applying it. Best of all, once it's on, it's ON. I usually struggle with liquid formulas smearing or smudging during the day, and this is the one pen that doesn't do it—even in the dead of summer.” —Deanna Pai, contributing commerce editor

    More to know

    AccordionItemContainerButtonLargeChevron

    • Shades: 2
    • Finish: satin
    • Waterproof: yes
    • Brush or felt tip: felt

    Best for Beginners: Fenty Beauty Flyliner Longwear Liquid Eyeliner

    Fenty Beauty Flyliner Longwear Liquid Eyeliner in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Fenty Beauty

    Flyliner Longwear Liquid Eyeliner

    $24

    Ulta Beauty

    Allure contributor Jailynn Taylor applying the Fenty Beauty Flyliner Longwear Liquid Eyeliner

    Jailynn Taylor

    Why we love it: There’s something about a deep, black, inky liner like Fenty Beauty’s Flyliner Longwear Liquid Eyeliner that is so satisfying to look at and to catch a glimpse of every time you see your reflection. The hyper-saturated, water-resistant formula delivers a satin finish (in black or brown) that locks down and stays put until you remove it. The flex tip is one of its most highlighted features: Press lightly for a precise, delicate line along the lash base, or lean into it for a bolder, graphic look. The pen-like body makes it easier to grip and control, which matters when you're trying to keep things steady.

    Zak Taylor, a makeup artist based in Indianapolis, has consistently leaned on this long-lasting formula: "I've never had it dry out on me early, which can be a common issue with liquid liners." He also notes that "the classic black shade is incredibly rich and dramatic, while the warm brown option pairs beautifully with softer or more natural makeup looks." Jones keeps it in regular rotation, too, and even recommends it for those starting out with liquid liners. "I apply it on myself, and it lasts all day long without smudging or wearing off."

    Taylor before applying the Fenty Beauty Flyliner Longwear Liquid Eyeliner

    Taylor before applying the Fenty Beauty Flyliner Longwear Liquid Eyeliner

    Jailynn TaylorTaylor before applying the Fenty Beauty Flyliner Longwear Liquid Eyeliner

    Taylor after applying the Fenty Beauty Flyliner Longwear Liquid Eyeliner

    Jailynn Taylor

    Tester feedback from contributor Jailynn Taylor

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    “I still remember my conversion from pencil to liquid liner during the peak wing era of 2016, and even today, I'll still swipe on a razor-sharp wing to this day. I've since upgraded my liquid liner and now reach for Fenty Beauty's Flyliner Longwear Liquid Eyeliner. The color is an undeniable deep black, and the felt pen tip is sharp enough to give you that clean drag that makes achieving the perfect pointed wing effortless. It dries down quickly, which is a must for me to prevent transferring to my upper lid. My favorite attribute, though, is that it stays all day despite my terrible habit of touching my eyes.” —Jailynn Taylor, contributor

    More to know

    AccordionItemContainerButtonLargeChevron

    • Shades: 2
    • Finish: satin
      Waterproof: no, but water-resistant
    • Brush or felt tip: felt

    Best Matte: Pat McGrath Labs Perma Precision Liquid Eyeliner

    Pat McGrath Labs Perma Precision Liquid Eyeliner in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Pat McGrath Labs

    Perma Precision Liquid Eyeliner

    $36

    Nordstrom

    $36

    Sephora

    $36

    Ulta Beauty

    Allure content director Sophie Panych applying the Pat McGrath Labs Perma Precision Liquid Eyeliner

    Sophie Panych

    Why we love it: Matte liners make pigment appear richer, and edges look more defined, which is why the Pat McGrath Labs Perma Precision Liquid Eyeliner stands out. Its velvety, true-matte finish delivers an intensely saturated black that reads crisp and graphic against the skin. This waterproof formula is built to last all day without smudging, transferring, feathering, or fading, even in heat and humidity. The flexible tip is a soft, skinny applicator that gives you more control over line weight, letting you go from a precise tightline to a bolder stroke within the same application. The ink is fast-drying, and once it’s on, it’s on—so tread carefully and confidently.

    A selfie of content director Sophie Panych before applying the Pat McGrath Labs Perma Precision Liquid Eyeliner

    Panych before applying the Pat McGrath Labs Perma Precision Liquid Eyeliner

    Sophie PanychA selfie of content director Sophie Panych after applying the Pat McGrath Labs Perma Precision Liquid Eyeliner

    Panych after applying the Pat McGrath Labs Perma Precision Liquid Eyeliner

    Sophie Panych

    Tester feedback from content director Sophie Panych

    AccordionItemContainerButtonLargeChevron

    “The Pat McGrath Labs liquid liner is an elite product, and what would you expect from a makeup artist who made dramatic eye looks a signature of her career? But the amazing thing about this liner is that, yes, you can use it to create runway-style cat eyes and major artistic flares, but the tapered, fine tip also lets you draw delicate wings and subtle doe-eyes à la Marilyn Monroe. As a former dancer, I’ve used a lot of liquid liner for the stage, and the reason this is one of the best out there is that the felt tip is stiff enough that it lets you create crisp lines (especially helpful if you are over 35 and your eyelid skin is getting looser), but not so stiff that it pokes you in the eye. It’s also incredibly pigmented—both the Xtreme Black and Xtreme Coffee (which I'm wearing in these photos)—and stays that way for hours (and through a sweaty performance, too).” —Sophie Panych, content director

    More to know

    AccordionItemContainerButtonLargeChevron

    • Shades: 2
    • Finish: matte
    • Waterproof: yes
    • Brush or felt tip: felt

    Best Multichrome: Stila Stay All Day Chroma-Flash Liquid Eyeliner

    Stila Stay All Day Chroma-Flash Liquid Eyeliner in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Stila

    Stay All Day Chroma-Flash Liquid Eyeliner

    $27

    Amazon

    $27

    Nordstrom

    $27

    Ulta Beauty

    Allure commerce editor Sarah Han applying the Stila Stay All Day Chroma-Flash Liquid Eyeliner in Unicorn

    Sarah Han

    Why we love it: Black liner will always have its place, but if you want something more eye-catching (literally), Stila’s color-shifting Stay All Day Chroma-Flash Liquid Eyeliners take your look to new dimensions. Rather than laying down a single-tone line, this formula is much more dynamic. The Unicorn shade, for example, drifts between fuchsia, bronze, and green depending on the light, giving you a prismatic effect. The formula is long-wearing and resistant to smudging and fading, so all that color actually sticks around, and the precision applicator makes it manageable enough to get a clean line. It’s lightweight on the lid despite how bold it reads, which helps with all-day comfort.

    a selfie of Allure commerce editor Sarah Han before applying the Stila Stay All Day ChromaFlash Liquid Eyeliner in Unicorn

    Han before applying the Stila Stay All Day Chroma-Flash Liquid Eyeliner in Unicorn

    Sarah Hana selfie of Allure commerce editor Sarah Han after applying the Stila Stay All Day ChromaFlash Liquid Eyeliner in Unicorn

    Han after applying the Stila Stay All Day Chroma-Flash Liquid Eyeliner in Unicorn

    Sarah Han

    Tester feedback from commerce editor Sarah Han

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    “I adore colorful eyeliners but usually stick to gels since they're more forgiving. I also consider inkwell/dip liners the most difficult to master, but with a little practice, Stila's Stay All Day Chroma-Flash isn't all that bad, especially since the brush is so thin and precise. I mean, for the gorgeous, color-shifting finish, it's worth a bit of struggle. It's just so pretty! I'm impressed that there are not just two, but three colors you can visibly see as you turn your head. I simply must try all five shades!” —Sarah Han, commerce editor

    More to know

    AccordionItemContainerButtonLargeChevron

    • Shades: 5
    • Finish: metallic
    • Brush or felt tip: felt

    Best Smudgeproof Liner: Chanel Le Liner de Chanel Liquid Eyeliner

    Chanel Le Liner de Chanel Liquid Eyeliner in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Chanel

    Le Liner de Chanel Liquid Eyeliner

    $42

    Chanel

    $42

    Nordstrom

    $42

    Ulta Beauty

    Allure commerce market editor Sarah Hoffmann applying the Chanel Le Liner de Chanel Liquid Eyeliner

    Sarah Hoffmann

    Why we love it: The secret to Chanel’s Le Liner’s staying power is a latex-like formula that essentially seals itself to the skin the moment it dries. The flexible felt-tip brush doesn’t tug or pull on the delicate lid, allowing for a clean, continuous stroke in a single pass. Tilt the brush on its side for a thicker, more graphic look, or use just the tip for a precise lash-line definition. The three available shades include a deep black, a rich, ultra-brown, and a bordeaux-toned rouge noir.

    Selfie of Hoffmann before applying the Chanel Le Liner de Chanel Liquid Eyeliner

    Hoffmann before applying the Chanel Le Liner de Chanel Liquid Eyeliner

    Sarah HoffmannSelfie of Hoffmann after applying the Chanel Le Liner de Chanel Liquid Eyeliner

    Hoffmann after applying the Chanel Le Liner de Chanel Liquid Eyeliner

    Sarah Hoffmann

    Tester feedback from commerce market editor Sarah Hoffmann

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    "My days of thick, forgiving winged eyeliner are long behind me, so I'm all about precision and control with my liner formulas these days. Chanel's Le Liner de Chanel has a fine tip applicator that's quite stiff compared to others I've tried, which I find to be ideal for keeping my lines tight and clean. The formula is definitely a liquid but not so loose that it's runny and stressful—I love dragging my fingertip along the outer wing to slightly soften the tip—and this eyeliner has just enough viscosity that I can safely manipulate the wing with my fingers without fear that I'm going to end up with inky fingerprints all over my face. You can do a lot with this eyeliner, which really helps justify the price tag, IMO.” —Sarah Hoffmann, commerce market editor

    More to know

    AccordionItemContainerButtonLargeChevron

    • Shades: 3
    • Finish: matte
    • Waterproof: n/a
    • Brush or felt tip: felt

    Best for Hooded Lids: Lisa Eldridge Kitten Flick Liquid Eyeliner

    Lisa Eldridge Kitten Flick Liquid Eyeliner in branded pen style applicator next to cap on light gray background with red Allure Best of Beauty seal in the top right cornerSave to wishlistSave to wishlist

    Lisa Eldridge

    Kitten Flick Liquid Eyeliner

    $32

    Lisa Eldridge

    Allure senior beauty editor Jesa Marie Calaor applying the Lisa Eldridge Kitten Flick Liquid Eyeliner

    Jesa Marie Calaor

    Why we love it: A two-time Allure Best of Beauty winner, Lisa Eldridge’s Kitten Flick Liquid Eyeliner was born from decades of professional experience and a very specific goal: making a feline flick feel achievable for everyone. The calligraphy-style pen has an ultra-fine nib with just the right amount of flex, and is particularly useful for hooded or mature eyes, where lid space is limited, and getting close to the lash line without flooding it is key. The ultra-black, matte formula is budge-proof, smudge-proof, transfer-proof, and water-resistant, with all-day staying power. It offers tons of versatility: Keep it subtle with a delicate flick or build it out into a full cat eye.

    Tester feedback from senior beauty editor Jesa Marie Calaor

    AccordionItemContainerButtonLargeChevron

    "I’ve tried every liquid liner under the sun, and this inky, long-lasting black pen is the one I always come back to, to create my signature cat eye. It never skips, and its fine point makes it easy to effect a sharp wing." —Jesa Marie Calaor, senior beauty editor

    More to know

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    • Shades: 1
    • Finish: matte
    • Waterproof: no, but water-resistant
    • Brush or felt tip: felt

    Best for Thin Lines: Wet n Wild Breakup Proof Waterproof Skinny Eyeliner

    Wet n Wild Breakup Proof Waterproof Skinny Eyeliner in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Wet N’ Wild

    Breakup Proof Waterproof Skinny Eyeliner

    $6 $5 (17% off)

    Amazon

    $7

    Ulta Beauty

    Allure commerce editor Sarah Han applying the Wet n Wild Breakup Proof Waterproof Skinny Eyeliner

    Sarah Han

    Why we love it: On a tight budget? Invest just five dollars, and you’ve got all you need to achieve your thinnest, most precise wing yet. Wet n Wild’s Breakup Proof Waterproof Skinny Eyeliner is designed with a brush tip that tapers down to less than 0.1 millimeters, so you can get right into the lash line and stay the narrow course, or build up your pigment without flooding your entire lid and risking raccoon eyes. The matte black formula is deeply pigmented, dries quickly, and is ready for whatever your day has in store (rain, tears, or sweat).

    Taylor keeps it in his kit as a go-to recommendation for beginners: "I especially love the brush tip because it gives amazing precision and makes creating detailed wings much easier," he says, adding that "for the price point, I think the performance and staying power are incredibly impressive."

    A selfie of Allure commerce editor Sarah Han before applying the Wet n Wild Breakup Proof Waterproof Skinny Eyeliner

    Han before applying the Wet n Wild Breakup Proof Waterproof Skinny Eyeliner

    Sarah HanA selfie of Allure commerce editor Sarah Han after applying the Wet n Wild Breakup Proof Waterproof Skinny Eyeliner

    Han after applying the Wet n Wild Breakup Proof Waterproof Skinny Eyeliner

    Sarah Han

    Tester feedback from Han

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    “Because I tend to think liquid liners look too harsh for my eyes, I usually stick to gel liners for a softer finish—but Wet n Wild’s tip is so precise that I can really nail down a thin line that just barely peeks through but still adds the tiniest bit of drama to my look. I actually picked this up from the drugstore on a whim (and because Breakup Proof is a clever name), and have been reaching for it on days I want a bit of drama—a.k.a. a sharper-than-sharp wing—without outright overwhelming my eyes.” —Sarah Han, commerce editor

    More to know

    AccordionItemContainerButtonLargeChevron

    • Shades: 1
    • Finish: matte
    • Waterproof: yes
    • Brush or felt tip: brush

    Best for Cat Eyes: Half Magic Magic Flik Eyeliner

    Half Magic Magic Flik in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Half Magic

    Magic Flik Eyeliner

    $25

    Ulta Beauty

    Former Allure senior news editor Nicola Dall’Asen applying the Half Magic Magic Flik Liquid Eyeliner

    Nicola Dall'Asen

    Why we love it: If Euphoria’s makeup looks have you mesmerized, meet the liner that has made them possible: Half Magic’s Magic Flik Liquid Eyeliner, created by the show’s makeup artist Donni Davy. (Maddy's signature double wings were created using this liner and the Flik Eraser Makeup Correcting Pen.)This TikTok-viral pen features a one-of-a-kind paddle-shaped tip that lets you effortlessly switch between razor-thin lines and bold graphic wings by simply changing your grip. Use the thin, curved edge of the tip for precision, then flip it onto the thicker, flat side when you need more coverage, such as filling in your wing or creating a bold, graphic look. The ultra-black formula is waterproof, smudge-resistant, and lasts all day—no touch-ups needed.

    Dall'Asen before applying the Half Magic Magic Flik Liquid Eyeliner

    Dall’Asen before applying the Half Magic Magic Flik Liquid Eyeliner

    Nicola Dall'AsenDall'Asen after applying the Half Magic Magic Flik Liquid Eyeliner

    Dall’Asen after applying the Half Magic Magic Flik Liquid Eyeliner

    Nicola Dall'Asen

    Tester feedback from former senior news editor Nicola Dall'Asen

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    “Even a cat-eye veteran like myself needs some help when it comes to drawing straight lines with liquid eyeliner, and that's what Magic Flik provides in a way that no other eyeliner does. With its wide, flat applicator tip, this eyeliner works like a fancy calligraphy pen, delivering smooth strokes with high-impact color.” —Nicola Dall'Asen, former senior news editor

    More to know

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    • Shades: 1
    • Finish: satin
    • Waterproof: yes
    • Brush or felt tip: felt

    Best Color Options: Nyx Professional Makeup Epic Ink Waterproof Liquid Eyeliner

    NYX Epic Ink Waterproof Liquid EyelinerSave to wishlistSave to wishlist

    Nyx Professional Makeup

    Epic Ink Waterproof Liquid Eyeliner

    $10

    Amazon

    $10

    Ulta Beauty

    Why we love it: Nine shades of waterproof liquid liner for $10 a pop? The Best of Beauty-winning Nyx Professional Makeup Epic Ink Waterproof Liquid Eyeliner is very hard to beat, in our humble opinion. But don’t just ask us: Our readers bestowed a 2026 Readers’ Choice Award on the liner—and in 2025…and 2024, and so forth. While most liners stick to black and maybe a brown, this one has more intriguing options—including a deep chocolate, warm graham cracker, dusty blue-grey, and more—that are sure to be hits with anyone who wants to experiment beyond the basics.

    The slender brush tip delivers saturated, skip-free color in a single stroke and adjusts easily depending on pressure. Taylor reaches for its vast color range and the “smooth and easy to work with” formula. "It works well for both everyday makeup wearers and artists who love pushing creativity," Taylor adds. Jones agrees: “The brush tip is movable and the liner is super black—it’s best for people looking for that extra drama and a great, affordable option.”

    Tester feedback from Han

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    “This has been a staple since my college days—it's affordable, super pigmented, easy-gliding as heck, and the felt tip is equal parts flexible and precise. While I prefer gel liners these days, I recently picked up Epic Ink in two browns and a shimmery pink—I'm so here for these color expansions—and have fallen back in love. This formula lasts all day and sets really quickly, but I find that I can use my nails to quickly fix any out-of-line mistakes or sharpen the lines of my wings at the very end.” —Sarah Han, commerce editor

    More to know

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    • Shades: 15 (9 matte, 6 shimmery)
    • Finish: matte
    • Waterproof: yes
    • Brush or felt tip: felt

    Best Dual-Ended: Tom Ford Eye Defining Pen Liquid Eyeliner Duo

    Tom Ford Eye Defining Pen Liquid Eyeliner Duo in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Tom Ford

    Eye Defining Pen Liquid Eyeliner Duo

    $65

    Nordstrom

    $65

    Bluemercury

    Why we love it: Girl math: Tom Ford’s Eye Defining Pen Liquid Eyeliner Duo is two liners in one, so it’s really $32.50 per head. On one side is a fine calligraphy-style tip for precise, thin lines, and on the other, a longer brush tip for broader, more fluid strokes. Together, they cover the full range of what liquid liner can do, without the need to adjust pressure to customize your swipe. The formula is a deep, satin-matte hybrid black, and once it sets, it stays: no smudging, no fading, no transfer. It's a good match for anyone who’s trying to find their liner style or for the makeup enthusiast who likes to switch things up.

    More to know

    AccordionItemContainerButtonLargeChevron

    • Shades: 1
    • Finish: satin-matte
    • Waterproof: n/a
    • Brush or felt tip: both

    Frequently Asked Questions

    What’s the best technique for beginners to apply a liquid liner?

    Taylor recommends working in small strokes rather than trying to create the entire line in one motion. "One of my biggest tips when applying liquid liner is to look straight forward into the mirror while slightly leaning your head back to evenly show your lid space,” Taylor says. “While keeping both eyes open, frame your eyelid with the liner first before extending it outward into a cat-eye effect."

    Jones offers a practical starting point for those still finding their footing: "My best technique for beginners is to apply tape to the outer corner of your eye to use as a guide.” She also suggests sketching out the line with black eye shadow and an angled brush first, since "eye shadow is a bit more forgiving than a liquid liner and easy to clean up."

    What's the trick to getting a perfectly even line on both eyes?

    Both Taylor and Jones stress the importance of checking your work from multiple angles and distances rather than relying on one close-up view. Taylor suggests keeping both a large mirror and a handheld mirror nearby: "It's also important to step back occasionally and look at both eyes relaxed and straight on, since liner can look different up close versus at a natural distance." Jones recommends going back and forth between eyes rather than completing one side before starting the other: "Following the natural outer corner of your eye is always the best way to get the line even on both sides," she adds.

    Why should you use a liquid liner over a pencil? What’s the benefit of one versus the other?

    It comes down to the finish you're after. "Liquid liners are perfect for boldly defining the eyes and creating sharper, more graphic makeup looks, especially for dramatic wings or editorial styles," Taylor explains, while pencils are better suited for "softer liner looks and when you want a more smudged, lived-in makeup effect." Jones adds that the two tools also serve different parts of the eye: "A pencil tends to be better suited for the waterline, and a liquid liner is perfect for the top eyeline."

    Meet the experts

    • Ardajah Jones, a makeup artist in Waldorf, Maryland
    • Zak Taylor, a makeup artist in Indianapolis, Indiana

    How we test and review products

    Before reviewing any makeup, we ask questions about a number of factors: What ingredients are in it? Does the brand offer a wide shade range inclusive of consumers with all skin tones and undertones? Is it safe for readers who have sensitive skin or wear contact lenses? Is it on the affordable side or more of a splurge? Is its packaging consciously designed or needlessly wasteful?

    For our review of the best liquid eyeliners, we enlisted the help of multiple editors, writers, contributors, and makeup artists to review the products. This ensures our testing base spans different skin tones, genders, and dermatological conditions. We considered each product's performance across four primary categories: ingredients, wear and longevity, packaging, and inclusivity. For more on what's involved in our reporting, check out our complete reviews process and methodology page.

    Our staff and testers

    A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.

    After all, can we really say a skin-care product is the "best" for people over 50 if the only testers we've solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it's never been tested on curls? We're proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.

  • Does the New Marc Jacobs Beauty Live Up to the Original? 5 OG Fans Put It to the Test

    Does the New Marc Jacobs Beauty Live Up to the Original? 5 OG Fans Put It to the Test

    Marc Jacobs Beauty makeup packaging and testers wearing itCourtesy of brandSave StorySave this storySave StorySave this story

    So far, 2026 has been a year of long-awaited comebacks. Hillary Duff hits the stage after 18 years; Ariana Grande after seven. Fans waited five years for Euphoria season three to air on HBO and two decades for The Devil Wears Prada 2 to arrive in theaters this month. And for makeup lovers, it has felt like ages waiting for the return of Marc Jacobs Beauty, the fashion designer’s beloved makeup brand that shuttered unexpectedly in 2021.

    News broke of the reboot last year, but it’s been a slow crawl to launch day. I’m not sure about you, but for us beauty editors, the press rollout has felt like 84 years of blind items, occasional red-carpet and runway spottings, and teasers of teasers of teasers.

    They say patience is a virtue, and with Marc Jacobs Beauty finally arriving at Sephora on June 1, (and today on MarcJacobs.com), I'm feeling particularly virtuous—and eager to dig into how these products look, feel, and perform. For many beauty editors at Allure, we remember the initial launch fondly, some of us holding onto our Highliners and bottles of Dew Drops despite being fully aware of how expiration dates work.

    Now, it’s important to note that Coty, the brand’s parent company, has been very adamant that this new Marc Jacobs Beauty has nothing to do with the original. As Allure contributor Marci Robin noted last week, the press release “would have you believe that the Marc Jacobs Beauty you're about to meet is the first installment.” That being said, at the launch event in New York City, Jacobs admitted that “we looked at, obviously, what Marc Jacobs Beauty was before” when rethinking this new iteration.

    For those of us who coveted the brand in the 2010s, part of our excitement for the launch is powered by nostalgia—in my case, for the gel liner and the Omega Bronzer—and we couldn’t help but feel curious about how they compare. So, in the name of beauty journalism, I asked my fellow Allure editors, regular contributors, and makeup artists who were fans of the OG Marc Jacobs Beauty—all who still own original items—to try the new range and share their thoughts. But first, a little more about the collection in general.

    Is the New Marc Jacobs Beauty the Same as the Original?

    No. And I should reiterate that Coty—the same company that creates Marc Jacobs fragrances—is promoting this as an entirely new line, completely separate from the original (which was owned by LVMH's Kendo). “This is not a reissue of the original line; everything has been reimagined: the formulas, the textures, the performance,” a representative of the brand specified via email. And while the product names have a similar cheekiness to them (Gagged, Heart & Fast, Money Shot, to name a few), you won't see reformulations of the old formulas. The packaging also looks completely different.

    One similarity? A heavy focus on eye makeup, which seems to come directly from Jacobs' personal preferences. When Allure interviewed him about the first Marc Jacobs Beauty launch in 2013, he told us, “I’ve always been very drawn to the eyes,” and it seems that still holds. “It's the eyes for me,” he told preview guests earlier this month. “I think it's the place where there's the most opportunity for experimentation, for expression. It's what I look at first when I see someone. So, I think the eyes just have all that possibility.”

    What Products Are in the New Marc Jacobs Beauty Collection?

    The initial June 1 drop introduces seven products, including the Flashes Mascara, available in black, brown, and blue; Drawn This Way Eyeliner, a waterproof gel formula that's as creamy as a kajal and comes in 21 colors and four finishes: matte, metallic, and “magical” (the latter includes glitter and duochromes); Born Star Eyeshadow, 14 individual powder shadows also broken up into matte, metallic, and magical textures; Joystick Blush Stick, multiuse balms for lips and cheeks that come in 10 shades; Legally Bronze Bronzer, a buildable powder bronzer in nine shades that range from fair to deep; Money Shot Highlighter Gel, which comes in just one hue with pink and blue reflects; and finally, the Heart On Lipstick, a hybrid lipstick balm in 15 neutral, pink, red, purple, and “trendy” hues, like electric purple and Barbie pink.

    Lavender tube of Marc Jacobs Beauty  Flashes Mascara on light gray backgroundSave to wishlistSave to wishlist

    Marc Jacobs Beauty

    Flashes Mascara

    $29

    Sephora

    Save to wishlistSave to wishlist

    Green star-shaped container of Marc Jacobs Beauty Born Star Eyeshadow on light gray backgroundSave to wishlistSave to wishlist

    Marc Jacobs Beauty

    Born Star Eyeshadow

    $29

    Sephora

    Yellow tube of Marc Jacobs Beauty Joystick Blush Stick on a light gray backgroundSave to wishlistSave to wishlist

    Marc Jacobs Beauty

    Joystick Blush Stick

    $35

    Sephora

    Silver container of Marc Jacobs Beauty Legally Bronze Bronzer on light gray backgroundSave to wishlistSave to wishlist

    Marc Jacobs Beauty

    Legally Bronze Bronzer

    $42

    Sephora

    Container of Marc Jacobs Beauty Money Shot Highlighter  with silver cap on light gray background Save to wishlistSave to wishlist

    Marc Jacobs Beauty

    Money Shot Highlighter Gel

    $29

    Sephora

    Container of Marc Jacobs Beauty Heart On Lipstick on light grey backgroundSave to wishlistSave to wishlist

    Marc Jacobs Beauty

    Heart On Lipstick

    $34

    Sephora

    Why Did the Marc Jacobs Beauty Packaging Change?

    At the press preview, Jacobs explained that back in 2013, he felt strongly that the packaging should be black. “I did feel that it should be simple,” he explained, noting that it seemed more in line with how he felt sophisticated beauty brands were packaged at the time.

    For Marc Jacobs Beauty 2.0, the aesthetic couldn't be further from simple. “I remember the conversations being, ‘We want to do something that’s more disruptive and different,'” he said. Presented with loads of options (including penis-shaped lipstick tubes), Jacobs went home and started sketching ideas. He landed on three shapes: stars, to represent the eyes; daisies, the innocence of which reminded him of skin; and hearts, which look like lips. Eventually, he came up with the idea of giving the shapes a party balloon-like quality, adding an element of fun and playfulness that the designer wanted to convey.

    How Do the New Marc Jacobs Beauty Products Compare to the Originals?

    This is where I got help from my fellow MJ Beauty fans, including Allure editors, contributors, and professional makeup artists. It's hard to offer a true comparison because many of the products we own from the original line have either dried up or gone in the trash after Marie Kondo-esque clean-outs. (I recently tossed the most perfect red-brown metallic Omega Gel-Powder Eyeshadow during a type-A cleaning rage.) In any case, we did our best.

    Keep scrolling to see how Allure editors tested Marc Jacobs Beauty.

    Legally Bronze Pressed Powder Bronzer ($42)Tester: Content director Sophia Panychwoman holding bronzer in selfie

    Sophie with the new Legally Bronzer Pressed Powder Bronzer.

    Courtesy of subject

    Sophie applying the new Legally Bronzer Pressed Powder Bronzer.

    Courtesy of subject

    How I loved the original Omega Bronzer. It's been a long time since I've used or seen one in real life, but I remember the texture being silky smooth and super blendable. Upon first glance, the new Legally Bronze Bronzer is nothing like the original. For one, the size. The Omega Bronzer compact was comically large (makeup artist Dick Page once joked to me that it was big enough to bronze a horse), but the idea was that you could also use it over your body (which, I'll admit, I never did). Second, is the smell. The original powder had a tropical, coconutty scent that you'd get a whiff of with every swipe. The Legally Bronze Bronzer is a normal size and has no discernible smell.

    The Omega Bronzer was top tier in 2014, but probably wouldn't hold up in 2026, most notably because it came only in one shade (boo). Legally Bronze Bronzer comes in nine (I'm Light Medium Plus), and in general, I'm really impressed by the formula. I prefer cream bronzers these days, but Legally Bronze buffs on just as seamlessly. Blending with a fluffy brush—I use the Smith 118 Powder Brush—takes little to no effort.

    Silver container of Marc Jacobs Beauty Legally Bronze Bronzer on light gray backgroundSave to wishlistSave to wishlist

    Marc Jacobs Beauty

    Legally Bronze Bronzer

    $42

    Sephora

    Drawn This Way Eyeliner ($26)Tester: Acting features director Kara McGrathphoto of woman wearing pink eyeliner

    Kara wearing the new Drawn This Way Eyeliner in You Up?

    Courtesy of subjectphoto of woman wearing pink eyeliner

    Kara wearing the new Drawn This Way Eyeliner in You Up?

    Courtesy of subject

    Sadly, the original MJB liners in my makeup archive have long dried up, but this new formula definitely lives up to my memory of them. They are so creamy and pigmented, I actually gasped when I tried them for the first time. If you want to use the liner for a smoky look, you'll have to smudge it out quickly because the pigment sets almost immediately—and then stays set. I applied You Up? at 3 p.m. on a Friday, then went to dinner and dancing after. When I got home around 11 p.m., my base makeup had totally melted off, but the liner was almost perfectly intact.

    woman holding brown eyeliner

    Kara wearing the new Drawn This Way Eyeliner in You Wish.

    Courtesy of subject

    Kara applying the new Drawn This Way Eyeliner in You Wish.

    Courtesy of subjectTester: Makeup artist Cass Raimundi

    Marc Jacobs Beauty was a powerhouse from the beginning! Their original lineup was unlike any other "fashion" brand I had experienced at the time, where beautiful skin was at the center, and the colors and textures of the shadows, liners, and glosses felt sleek and sexy. The new lineup feels like a more playful, bold, and youthful story. It's so exciting to see an array of colorful eye shadows and eyeliners, especially since the OG MJB liners were my absolute favorite ever! Despite their differences, both the original and current launches inspire you to play up your natural beauty with an unexpected twist.

    photo of woman holding marc jacobs beauty eye shadow and eyeliner

    Cass wearing the new Drawn This Way Long-Wear Waterproof Gel Eyeliner and Born Star Cream-to-Powder Eyeshadow.

    Courtesy of subjectphoto of woman wearing blue and green eye shadow and eyeliner

    Cass wearing the new Drawn This Way Long-Wear Waterproof Gel Eyeliner and Born Star Cream-to-Powder Eyeshadow.

    Courtesy of subject

    I put Drawn This Way Long-Wear Waterproof Gel Eyeliner and Born Star Cream-to-Powder Eyeshadow to the ultimate test. There is no better feeling than creating a high-impact look with minimal effort; the liner and eye shadow do just that! I was already infatuated with the stellar new packaging, but the quality did not disappoint with the intense color, buttery glide, and flawless blendability. I've missed my Marc Jacobs Beauty eyeliner for years, and I'm happy to say… She is new, improved, and ready to play! I can't wait to try the rest of the lineup and experiment with all of the beautiful colors and textures.

    Save to wishlistSave to wishlist

    Green star-shaped container of Marc Jacobs Beauty Born Star Eyeshadow on light gray backgroundSave to wishlistSave to wishlist

    Marc Jacobs Beauty

    Born Star Eyeshadow

    $29

    Sephora

    Born Star Eye Shadow ($29)Tester: Acting features director Kara McGrathAllure contributing editor Kara McGrath wearing the Marc Jacobs Beauty Star Eyeshadow in Mood Swing.

    Kara holding the new Bold Star Eye Shadow in Mood Swing.

    Courtesy of subjectsunny photo of woman sitting outside with eye shadow on

    Kara wearing the new Bold Star Eye Shadow in Mood Swing.

    Courtesy of subject

    While I'm completely in love with the new MJB eyeliners, I wasn't quite as smitten with the eye shadows, beyond the very cute packaging. The new ones feel similar to the old versions: They're very silky and soft to the touch. This could have been specific to the shade I tested—Mood Swing, a very pretty blue-purple duochrome—but I found the formula to be quite messy, and without enough payoff or staying power to make the cleanup worth it. I'd definitely recommend applying with just your fingers; the formula glided on a bit better when I went that route.

    Kara applying the Born Star Eye Shadow in Mood Swing.

    Courtesy of subject

    It's also not an office-to-dinner option: I first applied the shadow around 1:30 p.m., and by the time I finished work at 6:30, the shadow seemed to have slid from my eyelids to my temples and cheeks.

    Tester: Makeup artist Cass Raimundi

    Cass creating a look with some of her favorite products from the original Marc Jacobs Beauty collection.

    Courtesy of subject

    Cass creating a look using the new Drawn This Way Eyeliner in No Cap and Born Star Cream-to-Powder Eyeshadow in Zero Chill.

    Courtesy of subject

    After 12 hours on an 84-degree day with no eye shadow primer, I can truly say this liner-and-shadow combo is long-wearing and waterproof! Initially, I applied using only my fingers, and was impressed by how easily I was able to blend. There's about a minute of playtime before it fully sets. I have quite greasy lids, and after 12 hours, I still had no creasing, even through the sweat and heat! These will definitely be going into my personal beauty rotation and professional makeup kit.

    Joystick Blush Stick ($35)Tester: Contributing writer Sable Yongphoto of woman wearing blush

    Sable wearing the Flesh & Fantasy Airblush.

    Courtesy of subject

    Sable applying the Flesh & Fantasy Airblush.

    Courtesy of subject

    I’ve had the Flesh & Fantasy Airblush since… 2017? Maybe earlier. I think these came out around the time the draping trend was coming back, so I’d see people applying them dramatically, all the way up the temples. I love how the powder has a gradient of pigment and highlight shades that, when mixed together, give me a diffused finish—semi-matte but with a luster. The overall effect is quite soft and, as the name implies, airy. It’s very pigmented, a little goes a long way, and it stays on my face all day.

    photo of woman wearing blush

    Sable wearing the new Joystick Blush in Self-Centered.

    Courtesy of subject

    Sable wearing both blushes—one on each cheek.

    Courtesy of subject

    The new Joystick Blush (shade Self-Centered) is a totally different format—a cream cheek-and-lip formula. It packs on pigment and has a nice tack to it, sinking into my skin in a way that looks almost like a stain. This is a really easy color to blend and build (I hate when cream blushes feel greasy and kind of smear around in streaks). It’s a much more user-friendly formula than other options, in my opinion, but for staunch powder blush loyalists, probably not a suitable replacement. I have dry/dehydrated skin, so this doesn’t look quite as vibrant by the end of the day on me, but it’s still there. (The cute packaging might make up for it, though.)

    Yellow tube of Marc Jacobs Beauty Joystick Blush Stick on a light gray backgroundSave to wishlistSave to wishlist

    Marc Jacobs Beauty

    Joystick Blush Stick

    $35

    Sephora

    Heart On Lipstick ($34)Tester: Contributing editor Marci Robinwoman holding lipstick in hand

    Marci wearing the old Le Marc Lip Crème in Infamous.

    Courtesy of subjectwoman wearing lipstick

    Marci wearing the new Heart On Lipstick in Love Muscle.

    Courtesy of subject

    I held on to a mini of Le Marc Lip Crème in the shade Infamous, a warm pink, for nearly a decade. I never used it because, first of all, I’m not a pink-lipstick kinda gal; secondly, I wanted it as a souvenir of the time—as if I knew the first version of Marc Jacobs Beauty wasn’t meant to last. Now that I’ve finally tried it along with the second coming’s Heart On lipstick, I can confidently say that I won’t be using the old one again. Maybe it didn’t age well (despite my storing it meticulously), but the classic, creamy formula is nowhere near as pleasant to apply and wear as Heart On.

    Image may contain Head Person Face Adult Cosmetics and Lipstick

    Marci wearing the new Heart On Lipstick in On Red.

    Marci applying the new Heart On Lipstick in On Red.

    Courtesy of subject

    I tried Love Muscle—perhaps my least favorite lipstick name ever—and On Red, and both knocked my socks off. The formula feels like a balm, but still delivers intense color. It may not be as opaque as its predecessor, but it’s still pigmented as all get-out. Love Muscle is the closest thing I’ve ever gotten to a YLBB shade, and On Red is the perfect cool red without the dreaded pink-leaning tones. They last as long as you don’t eat, drink, or kiss; but I implore you, please don’t avoid any of the above for its benefit, as you’ll get the good fortune of the reapplication experience, which is truly a pleasure.

    Container of Marc Jacobs Beauty Heart On Lipstick on light grey backgroundSave to wishlistSave to wishlist

    Marc Jacobs Beauty

    Heart On Lipstick

    $34

    Sephora

    Shop the new Marc Jacobs Beauty collection at MarcJacobs.com starting today and on Sephora.com on June 1.

  • How Painted by Esther Helped a New Generation Become Blush Obsessed — Interview

    How Painted by Esther Helped a New Generation Become Blush Obsessed — Interview

    photos of painted by esther and the blush looks she's createdCourtesy of Kosas and Painted by EstherSave StorySave this storySave StorySave this story

    Long before we were all talking about Barbie blush, before Olandria and some Real Housewives went viral for their draped flushes, Ngozi Esther Edeme (a.k.a. Painted By Esther) was posting her work online, laying the foundation for her reputation as bold blush’s most fearless champion.

    Seven years ago, she tweeted a short clip of her applying makeup on a Black woman, alongside the caption: "Posting this because I want brown / Darkskin gurlz to see how blush hugs & balances our skin tone / our features. Cream blush to map out, powder blush to set. Blush was made for us." She had been doing this for years before anyone started paying attention, practicing on herself first, then on models she met at university. She’d share the results online and watch them go viral because, as she puts it, "people had never seen Black women look like that."

    That 2019 post resurfaced recently as the public debated whether she has the right to be upset that her approach to layering cream and powder blush for a seamless, blurred finish appears to have been the inspiration for another brand's new launch. Blush draping is not a new technique, and Edeme is the first to acknowledge the artists who came before her. But bringing the look back, recentering the conversation on dark skin, and turning rosy cheeks into a cultural conversation? That’s all Painted By Esther.

    When, in late May 2026, Patrick Ta launched his Transition Blush collection—a cream blush, powder palette, and dual-ended brush built around a three-step technique for blending color from the undereye into the cheek—beauty fans of the internet were quick to call out the similarities between his marketing materials and Edeme's work. Everything from the language Ta used to describe the system, the formula, and the placement tracked closely with what Esther had been demonstrating publicly in her workshops and online. A side-by-side comparison went viral, showing Ta using some of her exact wording. Ta eventually updated the caption on his launch announcement video, calling Edeme "amazing and so talented" and acknowledging the role she played in popularizing the look, while also claiming he had been doing his own version since 2021. (Ta has also been known for his love of blush; his Major Headlines Double Take Crème & Powder Blush Duo, which launched in 2020, is a bestseller for the brand. Allure reached out to Ta’s team for further comment, but has not heard back.)

    For Edeme, none of this is surprising. "They're trying to rewrite history," she says. But her digital trail proves years of posts that document exactly how long she has been developing and sharing her method.

    Edeme is careful to credit the lineage her work draws from: Kevyn Aucoin's Making Faces, and the work of Sam Fine and Danessa Myricks, two artists she studied obsessively. "If it wasn't for the artists that came before me, I would not be here, period," she insists. It is worth stressing that she has never claimed to have invented the foundational makeup technique that is transition shading. This type of blush application has long been part of makeup artistry, championed by greats like Way Bandy (in the 1970s and ‘80s) and Aucoin (in the 1980s and ‘90s). What makes her approach distinct isn’t the undereye blending itself but the boldness and unapologetic commitment to high-pigment color, applied generously. While editorial makeup of the 2010s framed blush as something to be used sparingly and softly, Edeme goes all the way in.

    She normalized that bold approach, specifically on dark-skinned Black women at a time when the dominant beauty conversation was moving in precisely the opposite direction. And her aesthetic has become widely referenced, replicated, and reinterpreted across the beauty industry. "I just have a natural gift for looking at someone and knowing exactly where they should take it," Edeme explains.

    Where another artist might arrive with a fixed technique, Edeme comes ready to customize her approach for whoever is sitting in front of her and is intentional about translating their energy and personality onto their face. Her work with Chloe Bailey, a regular collaborator who gives her full creative freedom, is a perfect example. Knowing how whimsical the multihyphenate is, Edeme wants exactly that energy reflected back. The results are some of the most playful, otherworldly makeup looks Bailey has worn.

    Edeme has had a fascination with cheekbones long before she was Painted By Esther. She grew up collecting Bratz dolls and describes studying their faces with the seriousness of someone already learning a craft. "They're heart-shaped, they have beautiful cheekbones," she says, "and everything just sits nicely. It always made sense to me that everything would sit here." She trained as a portrait artist and learned to read a face the way a painter does, as something you build from scratch, customize, and celebrate in its specific geometry.

    "Our skin is the most beautiful skin. I've always just wanted to elevate it and amplify it."

    When she turned that eye toward Black women, Edeme saw a canvas the industry had persistently undervalued. "Our skin is the most beautiful skin," she says. "I've always just wanted to elevate it and amplify it." In response, she would seek out dark-skinned Black women and build looks around them: high-pigment blush in hot pinks, corals, and berries, colors the beauty industry had long insisted didn't work on dark skin. "I've always wanted to just give us the platform that we are absolutely gorgeous," she says. "That is my baseline."

    By the time Edeme was in college, saving money to order Melanie Mills Glow products from LA, the foundations of her approach were already in place: skin first always, then color placed where it would do the most to accentuate features. "Everything just naturally sits here anyway," she says. "I practiced on myself first." She developed the three-step process for blush: cream to map, powder to set, a final layer of translucent setting powder to build intensity. Her client roster speaks for itself: Raye, SZA, Viola Davis, Kelly Rowland, and Adut Akech, to name a few.

    Edeme's influence has reached farther than she could have imagined. She describes watching a video recently of a young Black woman applying bold blush and crediting Esther with giving her the confidence to do so, after years of being told the look made her appear clownish. "She fully credited that to me," Edeme says. "I just started crying." The woman in the video had decided she liked it and kept doing it, regardless of what anyone said. For Edeme, that’s the whole point.

    Just like Edeme, who moved from Nigeria to the UK when she was younger, I moved from Ghana to a city in the UK, where my brother and I were the only Black kids in school. I was made to feel ugly, and I didn’t fit in. When I started teaching myself to apply makeup at 17, blush felt like a risk; something that would draw attention to a face I had already been told wasn't good enough. I wore it tentatively at first, then with more conviction. Now, I'm proud to be known for my blush blindness.

    Mine is the story of so many Black women, which perhaps explains why, when the controversy broke, so many of us rose up to defend her. Edeme's influence on beauty culture has given us so much to protect.

    There is a strange final stage to influence when something you popularize becomes so well-known that it's bigger than you. Edeme is careful to stress that influencers play an important role in introducing looks to new audiences, but she hopes that the industry becomes as quick to celebrate the artists who create as it is to celebrate those who spread. At the end of the day, recognition isn't just a nicety. It's how we make sure the people shaping beauty's visual language are credited (and, ideally, compensated) for their work.

    This week, many people have posted in support of Edeme, often without mentioning the ongoing discourse at all: Creators have been sharing videos of themselves “trying Painted by Esther’s iconic blush technique,” and MAC Cosmetics published a shoot featuring Olandria wearing the brand’s blush alongside makeup tips from Edeme. Overall, Edeme does feel like the industry, including mainstream media outlets, has done a decent job in giving her her flowers. She adds, however, with characteristic directness: "I think they could do better."

    In the meantime, she’s getting on with it. "My mission before I leave this earth is to spread my gifts," she says. She describes her goals for what’s next with the same unhurried confidence that seems to animate everything she does: workshops that feel like a party, complete with cocktails and a community of women learning together and lifting each other up. In time, she’d love the role of creative director at a brand. For now though, Edeme’s off to Jamaica this week to shoot a music video. She is booked, busy, and at a level where she can skate a little and really enjoy her work.

    Beyond blush and any controversy, it has always been about women being seen, celebrated, and taking up space in an industry that has historically asked them to make themselves smaller—something Edeme never did. "I've always been willing to help," she says. The receipts go all the way back, and the work speaks for itself.

  • 12 Best LG Beauty Products, According to Editors

    12 Best LG Beauty Products, According to Editors

    Image contains a collage of the best LG Beauty productsCollage: Paula Balondo; Source images: Courtesy of brandsSave StorySave this storySave StorySave this story

    Here in the States, Korean giant LG is best known for appliances like refrigerators and TVs—but the best LG Beauty products prove that the brand is a force in the K-beauty universe, too. Over the years, the Korean beauty giant has built an impressive portfolio of brands that have shaped routines long before double-cleansing and glass skin entered the mainstream. A few editor favorites? Belif is beloved for its herbal-inspired hydration and bouncy gel moisturizers, Dr. Groot approaches scalp care with the same mindset used for your face, and The Face Shop built a loyal following with formulas inspired by classic Korean beauty staples like rice water.

    While each brand has its own personality, they’re all connected by a shared K-beauty values: gentle ingredients, innovative formulas, and a focus on helping skin, hair, and even smiles look healthier over the long run. Ahead, the LG Beauty products that have earned a forever spot on our vanities.

    Our Top LG Beauty Products

    The Face Shop Rice Water Bright Foaming Cleanser in branded tube component on a light gray backgroundRice and ShineThe Face Shop Rice Water Bright Foaming CleanserJump to review$17

    Amazon

    White and turquoise tube of Belif Aqua Bomb Frozen Cream with black cap on white backgroundCaught a ChillBelif Aqua Bomb Frozen CreamJump to review$26

    Amazon

    Dr. Groot Scalp Barrier Boost Oil in Serum in branded dropper component on a light gray backgroundBoost from the RootsDr. Groot Scalp Barrier Boost Oil in SerumJump to review$37

    Sephora

    Euthymol Purple Toning Toothpaste in branded tube component on a light gray backgroundBrushed with GreatnessEuthymol Purple Toning ToothpasteJump to review$28

    Amazon

    Dr. Groot Scalp Revitalizing Solution Shampoo and Conditioner in branded bottle and tube components on a light gray backgroundSoothe thy ScalpDr. Groot Scalp Revitalizing Solution Hair Thickening Shampoo and ConditionerJump to review$66 $60 (9% off)

    Amazon (Shampoo + Conditioner)

    CNP Propolis Lipcerin Lip Balm in branded tub component on a light gray backgroundJuiced-Up LipsCNP Propolis Lipcerin Lip BalmJump to review$18 $16 (11% off)

    Amazon

    Frequently Asked QuestionsAccordionItemContainerButtonLargeChevron

    • Meet the experts
    • How we test and review products
    • Our staff and testers

    Rice and Shine: The Face Shop Rice Water Bright Foaming Cleanser

    The Face Shop Rice Water Bright Foaming Cleanser in branded tube component on a light gray backgroundSave to wishlistSave to wishlist

    The Face Shop

    Rice Water Bright Foaming Cleanser

    $17

    Amazon

    $13

    Ulta Beauty

    $13

    LG Beauty

    Why it's worth it: Korean beauty rituals have been using rice water for centuries as a skin-softening staple. And while back then you could DIY pantry rice water in pursuit of glow, today’s formulas are a lot more sophisticated (and significantly less sticky). The Face Shop’s Rice Water Bright Foaming Cleanser updates the tradition with rice water—rich in vitamins, minerals, and ceramides—alongside nourishing rice bran oil and soapwort extract, a botanical ingredient naturally packed with cleansing compounds called saponins (basically nature’s original soap). Together, the rice-derived ingredients support a softer, brighter complexion, while soapwort whisks away excess oil, makeup, and buildup.

    The creamy formula lathers into a rich, cushiony foam that makes it especially great for combination or oily skin—particularly those prone to congestion or clogged pores—who want that deeply cleansed, fresh-faced feeling without being stripped.

    Allure commerce editor Sarah Han applying The Face Shop Rice Water Bright Foaming Cleanser

    Sarah HanA selfie of Allure commerce editor Sarah Han after using The Face Shop Rice Water Bright Foaming Cleanser

    Han after applying The Face Shop Rice Water Bright Foaming Cleanser

    Sarah Han

    Tester feedback from commerce editor Sarah Han

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    “This is one of those classic K-beauty cleansers I've known from the very start of my long K-beauty journey—I recently ‘rediscovered’ it and I'm wondering why I hadn't sooner. It's the perfect deep cleanse for my combination skin and leaves my skin looking more radiant and less congested, but most importantly, not super tight. The ingredients are super appealing to me too—natural rice water, rice bran oil, and soapwort extract (a surfactant). On days I don't wear makeup, I find that just this cleanser is enough. (And I normally always double-cleanse.) And it's $13 for a huge tube that'll probably last me six months? Yup, no notes.” —Sarah Han, commerce editor

    More to know

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    • Key ingredients: rice water, rice bran oil, soapwort extract
    • Who it’s best for: combination or oily skin types with congested pores
    • Fragrance-free: no

    Moisture Bomb: Belif The True Cream Aqua Bomb

    Belif The True Cream Aqua Bomb in branded tub component on a light gray backgroundSave to wishlistSave to wishlist

    Belif

    The True Cream Aqua Bomb

    $24 $20 (17% off)

    Amazon

    $27

    Ulta Beauty

    $22

    LG Beauty

    Allure associate beauty editor Annie Blay-Tettey applying the Belif The True Cream Aqua Bomb

    Annie Blay-Tettey

    Why it's worth it: While “cream” is right there in the name, Belif’s The True Cream Aqua Bomb is actually much closer to a bouncy gel moisturizer—but it still practically melts into skin. The lightweight formula combines hyaluronic acid to quench thirsty skin, niacinamide to smooth and brighten, and the brand’s signature herbal blend—featuring ingredients like oat, calendula, and chickweed—to keep skin feeling fresh and comfortably hydrated. It’s especially great for combo or oily skin types (or anyone ready to retire heavy moisturizers as summer temperatures creep up), and thanks to its juicy texture, our testers say it wears nicely under makeup without pilling.

    Allure associate beauty editor Annie BlayTettey before applying the Belif The True Cream Aqua Bomb

    Blay-Tettey before applying the Belif The True Cream Aqua Bomb

    Annie Blay-TetteyAnnie BlayTettey after applying the Belif The True Cream Aqua Bomb

    Blay-Tettey after applying the Belif The True Cream Aqua Bomb

    Annie Blay-Tettey

    Tester feedback from associate beauty editor Annie Blay-Tettey

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    “I love how cooling and hydrating this gel cream is—and the texture truly lives up to the name. This formula achieves the perfect hybrid between a lightweight gel and a moisturizing gel. It leaves my skin supple and glowing all day and layers well under makeup and SPF.” —Annie Blay-Tettey, associate beauty editor

    More to know

    AccordionItemContainerButtonLargeChevron

    • Key ingredients: hyaluronic acid, niacinamide, oat, calendula, and chickweed
    • Who it’s best for: combination or oily skin types
    • Fragrance-free: yes

    Caught a Chill: Belif Aqua Bomb Frozen Cream

    White and turquoise tube of Belif Aqua Bomb Frozen Cream with black cap on white backgroundSave to wishlistSave to wishlist

    Belif

    Aqua Bomb Frozen Cream

    $26

    Amazon

    $26

    Ulta Beauty

    $26

    LG Beauty

    Why it’s worth it: Belif’s Aqua Bomb Frozen Cream acts like a cold splash of water if your skin’s feeling flushed and overheated—minus the trip to the sink. The lightweight gel-cream uses the brand’s Pro Frozen Capsules, which burst on contact to deliver an instant cooling sensation while helping lock in moisture and reduce heat stress. Hyaluronic acid floods skin with hydration, squalane supports the skin barrier, and niacinamide smooths and refines the look of pores. “It’s formulated to deliver intense hydration without heaviness,” says Jane Yoo, MD, a dual board-certified dermatologist and Mohs surgeon based in New York City.

    Fermented ingredients like Lactobacillus and soybean give the formula extra smoothing and depuffing powers. A foundational part of K-beauty, fermentation has long been used to help transform ingredients into smaller, more skin-friendly compounds that may be easier for skin to absorb. The result: boosted hydration, a calmer-looking complexion, and skin that appears smoother and more refreshed.

    Allure contributing commerce writer Christa Joanna Lee applying the Belif Aqua Bomb Frozen Cream

    Christa Joanna LeeAllure contributing commerce writer Christa Joanna Lee after applying the Belif Aqua Bomb Frozen Cream

    Lee after applying the Belif Aqua Bomb Frozen Cream

    Christa Joanna Lee

    Tester feedback from contributing commerce writer Christa Joanna Lee

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    “I found that the gel doesn’t immediately sink in, which actually works in its favor—it sits on skin just long enough (a minute or so!) to add to the cooling effect. You can feel the tiny capsules at first, but they pop within seconds as you massage the formula in. The cooling sensation is genuinely noticeable, and whenever my skin feels a little hot, irritated, or puffy, this is the kind of formula that instantly makes it feel calmer and more comfortable.” —Christa Joanna Lee, contributing commerce writer

    More to know

    AccordionItemContainerButtonLargeChevron

    • Key ingredients: hyaluronic acid, squalane, niacinamide, Lactobacillus ferment, soybean ferment
    • Who it’s best for: everyone, especially people with dry or sensitive skin
    • Fragrance-free: yes

    Wake-Up Call: Belif Aqua Bomb Eye Gel

    Belif Aqua Bomb Eye Gel in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Belif

    Aqua Bomb Eye Gel

    $32

    Amazon

    $32

    Ulta Beauty

    $32

    LG Beauty

    Allure senior director of commerce audience & analytics Lexi Herrick applying the Belif Aqua Bomb Eye Gel

    Lexi Herrick

    Why it's worth it: You can drink all the coffee in the world, but if you’re hoping it’ll magically erase tired undereyes, your latte can only do so much—and for some people, consuming too much caffeine can even contribute to dehydration, which can leave skin looking a little less plump. Applied topically, though, caffeine plays a different game: Belif’s Aqua Bomb Eye Gel uses it to temporarily constrict blood vessels so undereyes appear less puffy, swollen, and shadowy.

    The 2025 Best of Beauty winner also pairs hyaluronic acid for a surge of hydration with niacinamide to smooth and brighten, while the brand’s signature blend of herbal and fermented ingredients—like refreshing rosemary and eucalyptus leaf extracts alongside Lactobacillus ferment—adds an extra calming, soothing touch. The ceramic tip applicator helps the cooling texture sink in quickly, making it especially nice for early mornings when your eyes are broadcasting exactly how little sleep you got.

    Tester feedback from senior director of commerce audience & analytics Lexi Herrick

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    “The applicator for this eye cream is incredibly smooth and easy to use. This is one of my favorite products to bring with me when traveling or on the go. It's so gentle and hydrating, instantly adding moisture to my undereyes. I also have very sensitive skin under my eyes, and this has never given me an ounce of irritation.” —Lexi Herrick, senior director of commerce audience & analytics

    More to know

    AccordionItemContainerButtonLargeChevron

    • Key ingredients: caffeine, niacinamide, hyaluronic acid, rosemary, eucalyptus leaf, Lactobacillus ferment
    • Who it’s best for: people with dark undereye circles or dry skin
    • Fragrance-free: yes

    Return to Your Roots: Dr. Groot Scalp Revitalizing Solution Shampoo and Conditioner

    Dr. Groot Scalp Revitalizing Solution Shampoo and Conditioner in branded bottle and tube components on a light gray backgroundSave to wishlistSave to wishlist

    Dr. Groot

    Scalp Revitalizing Solution Hair Thickening Shampoo and Conditioner

    $66 $60 (9% off)

    Amazon (Shampoo + Conditioner)

    $33

    Sephora (Shampoo)

    $33

    Sephora (Conditioner)

    Why it's worth it: K-beauty has long treated the scalp the same way it treats skin. Why spend hundreds on serums for your face if you’re ignoring the skin underneath your hair? Dr. Groot’s Scalp Revitalizing Solution Shampoo and Conditioner take that skin-care-for-your-scalp mission seriously, loading the formulas with ingredients you’d just as easily spot in facial products. Ingredients like Bifida and Lactobacillus ferments support the scalp environment, while caffeine, biotin, niacinamide, and salicylic acid refresh buildup-prone roots and keep scalps feeling balanced.

    There’s also a lineup of classic K-beauty botanicals—including ginseng, rosemary, heartleaf, green tea, and Centella asiatica—to soothe and comfort the scalp. You’ll get that deeply clean, cool, menthol-y feeling that makes your roots feel reset, especially if you’re dealing with excess oil or buildup. Unlike many Western formulas, even the conditioner is designed to be worked into the scalp, but it won’t leave hair feeling heavy or weighed down.

    Allure commerce market editor Sarah Hoffmann before using the Dr. Groot Scalp Revitalizing Solution Shampoo and Conditioner

    Allure commerce market editor Sarah Hoffmann before using the Dr. Groot Scalp Revitalizing Solution Shampoo and Conditioner

    Sarah HoffmannAllure commerce market editor Sarah Hoffmann before using the Dr. Groot Scalp Revitalizing Solution Shampoo and Conditioner

    Hoffmann after using the Dr. Groot Scalp Revitalizing Solution Shampoo and Conditioner

    Sarah Hoffmann

    Tester feedback from commerce market editor Sarah Hoffmann

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    “I'm blessed with a pretty unproblematic scalp, but I've always had an issue with frizz, dryness, shine—pretty much every other hair complaint in the book. I used to just accept that silkiness wasn't in the cards for me, but this Dr. Groot duo made me eat my words. Even without blow-drying, my air-dried curls just behave differently when I use this shampoo and conditioner. Paired with a quick pass of my Dyson (and no post-shower products, mind you), I'm living out my flippy, shinny blowout dreams.” —Sarah Hoffmann, commerce market editor

    More to know

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    • Key ingredients: Bifida and Lactobacillus ferments, caffeine, biotin, niacinamide, salicylic acid, ginseng, rosemary, heartleaf, green tea, Centella asiatica
    • Who it’s best for: people with excess scalp oil, an itchy scalp, or buildup
    • Fragrance-free: no

    Boost from the Roots: Dr. Groot Scalp Barrier Boost Oil in Serum

    Dr. Groot Scalp Barrier Boost Oil in Serum in branded dropper component on a light gray backgroundSave to wishlistSave to wishlist

    Dr. Groot

    Scalp Barrier Boost Oil in Serum

    $37

    Sephora

    Why it's worth it: Another example of K-beauty’s skin-care-first approach to hair growth, Dr. Groot’s Scalp Barrier Boost Oil in Serum Leave-In Treatment focuses on creating a healthier scalp environment where stronger-looking hair can thrive. Biotin supports keratin—the protein that makes up hair—while rosemary oil takes center stage. “Rosemary oil has been shown to encourage hair growth, with results similar to those of 2% minoxidil,” says Omer Ibrahim, MD, a board-certified dermatologist based in Chicago, previously told Allure. The formula also packs in microbiome-friendly ferments like Lactobacillus, Lactococcus, Bifida, and Saccharomyces extracts, alongside a nourishing blend of rosemary, peppermint, argan, castor, moringa, rosehip, jojoba, and soybean oils to support both scalp health and softer, silkier strands. Amino acids, caffeine, and niacinamide round out the formula to keep the scalp feeling balanced and healthy.

    Despite the oil-in-serum name, it feels surprisingly lightweight, delivering a refreshing minty-cool sensation. Plus, the pretty gradient packaging looks much more vanity-worthy than your typical clinical-looking hair-growth treatment.

    Han applying the Dr. Groot Scalp Barrier Boost Oil in Serum

    Sarah HanAllure commerce editor Sarah Han after applying the Dr. Groot Scalp Barrier Boost Oil in Serum

    Han after applying the Dr. Groot Scalp Barrier Boost Oil in Serum

    Sarah Han

    Tester feedback from Han

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    “My scalp is chronically dry and itchy so a leave-in that targets that specific area is crucial. As soon as I'm out of the shower and rough-dry my hair, I put a few droppers of this oil-in-serum into different sections of my scalp and really give it a thorough massage. It has a slight cooling tinge to it, thanks to the rosemary oil, and keeps my scalp soothed until my next wash—which, admittedly, happens anywhere from three to six days. The texture, as you can tell by the tiny suspended beads, is super cool. Despite having ‘oil’ in the name, I don't find this formula heavy or greasy at all.” —Sarah Han, commerce editor

    More to know

    AccordionItemContainerButtonLargeChevron

    • Key ingredients: biotin, rosemary oil, amino acids, caffeine, niacinamide, peppermint, argan, castor, moringa, rosehip, jojoba, soybean oils, Lactobacillus, Lactococcus, Bifida, Saccharomyces ferments
    • Who it’s best for: people looking for healthier, stronger hair growth
    • Fragrance-free: yes

    Stay Clear Headed: Dr. Groot Scalp Exfoliating Detox Water

    Dr. Groot Scalp Exfoliating Detox Water in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Dr. Groot

    Scalp Exfoliating Detox Water

    $33

    Sephora

    $33

    LG Beauty

    Why it's worth it: Dr. Groot’s Scalp Exfoliating Detox Water is a pre-shampoo treatment that starts clearing away excess sebum and buildup in about the time it takes to scroll a short TikTok. The formula relies on a trio of exfoliating acids—beta hydroxy acid (salicylic acid), polyhydroxy acid (gluconolactone), and lipohydroxy acid (a gentler salicylic acid derivative)—to gently loosen dead skin, decongest pores, and smooth the scalp. Rosemary oil invigorates the scalp for healthier, thicker, stronger-looking hair, while menthol delivers a deeply satisfying, icy-cool sensation that instantly refreshes the roots. Panthenol and niacinamide replenish moisture and support keratin, while K-beauty staples like Lactobacillus, Bifida, and Saccharomyces ferments help maintain a balanced, happy scalp environment.

    Allure social media manager Bianca Richards applying the Dr. Groot Scalp Exfoliating Detox Water

    Bianca RichardsAllure social media manager Bianca Richards applying the Dr. Groot Scalp Barrier Boost Oil in Serum

    Richards after applying the Dr. Groot Scalp Exfoliating Detox Water

    Bianca Richards

    Tester feedback from social media manager Bianca Richards

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    "Whether I'm styling my natural curls or looking for my dreamy voluminous blowout, I like to add product to my scalp for added volume—so I tend to experience a lot of buildup in my scalp. A scalp rinse is always in my rotation, and the Dr. Groot Scalp Revitalizing Solution is one of the very few products that work effectively to gently cleanse away buildup and prep my hair for a perfect restart. Because I have a lot of hair to sort through, I like to work the product in sections, applying it from my hairline back towards my crown. I'll sometimes use my fingers to massage the product in; however, I find that using a scalp massager works best and gives it a more soothing experience. I really love how it lathers once the product is massaged thoroughly into the scalp, unlike most rinses that have more of a watery consistency, and it can be tricky to determine if the product is actually being used to the best of its ability. As someone who also has scalp psoriasis along my hairline, it's gentle enough to use!" —Bianca Richards, social media manager

    More to know

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    • Key ingredients: gluconolactone, salicylic acid, capryloyl salicylic acid, rosemary oil, menthol, panthenol, niacinamide, Lactobacillus, Bifida, Saccharomyces
    • Who it’s best for: people with excess scalp oil, an itchy scalp, or buildup
    • Fragrance-free: no

    Ready for This Jelly: The Crème Shop Hello Kitty and Friends Gloss Jelly Tinted Peptide Lip Glaze

    The Crème Shop Hello Kitty and Friends Gloss Jelly Tinted Peptide Lip Glaze in branded component on a light gray backgroundSave to wishlistSave to wishlist

    The Crème Shop

    Hello Kitty and Friends Gloss Jelly Tinted Peptide Lip Glaze

    $13

    Amazon

    $13

    Ulta Beauty

    $13

    LG Beauty

    Lee applying the The Crème Shop Hello Kitty and Friends Gloss Jelly Tinted Peptide Lip Glaze

    Christa Joanna Lee

    Why it's worth it: Hello Kitty called, and she wants you to show your lips a little more TLC. The Crème Shop Hello Kitty and Friends Gloss Jelly Tinted Peptide Lip Glaze serves up a juicy wash of color and that glassy, jelly-like shine, but there’s a surprising amount of skin care tucked beneath the adorable packaging. Shea butter, glycerin, and vitamin E keep lips soft, cushioned, and hydrated, while a lineup of peptides supports smoother, fuller-looking lips. Consider it equal parts lip treatment, gloss, and tiny serotonin boost you can easily slip into your pocket. Even cuter: There are additional shades inspired by Hello Kitty’s friends, so your lip color can match your favorite Sanrio character energy.

    Christa Lee before applying the The Crème Shop Hello Kitty and Friends Gloss Jelly Tinted Peptide Lip Glaze

    Lee before applying the The Crème Shop Hello Kitty and Friends Gloss Jelly Tinted Peptide Lip Glaze

    Christa Joanna LeeChrista Lee applying the The Crème Shop Hello Kitty and Friends Gloss Jelly Tinted Peptide Lip Glaze

    Lee after applying the The Crème Shop Hello Kitty and Friends Gloss Jelly Tinted Peptide Lip Glaze

    Christa Joanna Lee

    Tester feedback from Lee

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    “Well, I’m an easy sell when it comes to anything Hello Kitty—and the adorable macaron-shaped packaging had me before I even twisted off the cap. I’ll admit, at first glance, I was bracing myself for a stick-to-your-lips situation, but the second I applied it, it completely melted in with a cushiony, jelly-balm feel. If you’re looking for bold color payoff, you’ll want to layer this over your usual color—this is more of a soft tint than a statement lip. But when it comes to lasting hydration, it’s next level. My lips stayed ridiculously comfortable for hours, and I’d be shocked if you found yourself reaching to reapply throughout the day.” —Christa Joanna Lee, contributing commerce writer

    More to know

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    • Key ingredients: copper tripeptide, palmitoyl tripeptide-1, palmitoyl tetrapeptide-7, shea butter, glycerin, vitamin E
    • Who it’s best for: everyone
    • Fragrance-free: yes

    Believe the Buzz: CNP Propolis Lipcerin Lip Balm

    CNP Propolis Lipcerin Lip Balm in branded tub component on a light gray backgroundSave to wishlistSave to wishlist

    CNP

    Propolis Lipcerin Lip Balm

    $18 $16 (11% off)

    Amazon

    $18

    Ulta Beauty

    $18

    LG Beauty

    Allure beauty director Sarah Kinonen applying the CNP Propolis Lipcerin Lip Balm

    Sarah Kinonen

    Why it's worth it: Honey, your lips deserve better than a basic waxy balm. CNP’s Propolis Lipcerin Lip Balm treats dry, flaky lips with propolis—a protective substance bees create for their hives that’s prized for its soothing properties—with deeply nourishing New Zealand manuka honey. A barrier-supporting trio of ceramides, cholesterol, and squalane lock in moisture, while madecassoside and beta-glucan calm irritation and roughness. There are even peptides in the mix to help lips look smoother and softer over time, and the subtle honey scent makes reapplying feel less like maintenance and more like a little treat. The texture starts rich and thick, but it melts into lips instead of sitting on top—and once it’s on, it really sticks around, making it especially satisfying for anyone tired of constantly reapplying.

    Kinonen before applying the CNP Propolis Lipcerin Lip Balm

    Kinonen before applying the CNP Propolis Lipcerin Lip Balm

    Sarah KinonenKinonen after applying the CNP Propolis Lipcerin Lip Balm

    Kinonen after applying the CNP Propolis Lipcerin Lip Balm

    Sarah Kinonen

    Tester feedback from beauty director Sarah Kinonen

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    “Aside from sunscreen, I never leave the house without a tube of lip balm. Doesn’t matter what the brand is; I just need to have something on hand to touch up during the day. But at night, that’s a different story. I need a lip mask that’s going to coat my lips and still be there come morning. Lately, I’ve been obsessed with the CNP Propolis Lipcerin Lip Balm. It’s a thick consistency, thanks to the propolis (a.k.a. ‘bee glue,’ which is antimicrobial and anti-inflammatory), but it instantly melts onto lips like butter—and lasts. I usually apply two coats, making sure it’s extra goopy, and then crawl into bed. When I wake up, my lips feel super soft, smooth, and hydrated. I’ve now gone through two tubes!” —Sarah Kinonen, beauty director

    More to know

    AccordionItemContainerButtonLargeChevron

    • Key ingredients: propolis, manuka honey, ceramides, cholesterol, squalane, peptides
    • Who it’s best for: people with dry lips
    • Fragrance-free: no

    Amp Up Your Glow: CNP Derma Answer Active Boost 1:1 Ampule

    CNP Derma Answer Active Boost 1:1 Ampule in branded dropper component on a light gray backgroundSave to wishlistSave to wishlist

    CNP

    Derma Answer Active Boost 1:1 Ampule

    $25

    Amazon

    $25

    Ulta Beauty

    Why it's worth it: If you’re new to ampoules, they’re typically designed to deliver a targeted boost of actives when your skin needs extra support. CNP’s Derma+ Answer Active Boost 1:1 Ampule centers around a 1:1 ratio of S-PDRN and Expecial Solution (Lactobacillus ferment extract). Unlike traditional PDRN, S-PDRN (sodium DNA-derived PDRN) is a lab-designed version intended to support skin barrier health and enhance the appearance of firmness and density. Niacinamide brightens and balances, while collagen, squalane, and adenosine work together to contribute to a hydrated, bouncier-looking complexion. While it’s concentrated, this isn’t the kind of formula making dramatic overnight promises—because, as with most skin care, consistency is where the magic really happens. Instead, it leans into K-beauty’s “slow-aging” approach: small, steady steps that keep skin looking healthier the more you use it.

    Han applying the CNP Derma Answer Active Boost 1:1 Ampule

    Sarah HanSarah Han after applying the CNP Derma Answer Active Boost 11 Ampule

    Han after applying the CNP Derma Answer Active Boost 1:1 Ampule

    Sarah Han

    Tester feedback from Han

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    “I picked up this CNP serum or ampoule in Olive Young at the recommendation of a corporate staffer. I clearly don't need much convincing, but I also noticed the Glowpick and Hwahae badges (two of Korea's most popular beauty review/ranking platforms) on the packaging. That's how I could tell it was a legit local favorite, which is what I'm obviously seeking when I'm all the way in Seoul. The formula is silky and has some slip (so there's no rubbing or tugging the skin!), which is exactly the type of serum I prefer. Aside from the lovely feel, I love all of the tried-and-true ingredients: niacinamide, adenosine, collagen, squalane, and cica. I know the jury's still out on PDRN, but I've found all of the PDRN serums I've tried to be very hydrating, which is what's most important to me.” —Sarah Han, commerce editor

    More to know

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    • Key ingredients: sodium PDRN, Lactobacillus ferment, niacinamide, collagen, squalane, adenosine
    • Who it’s best for: everyone, especially people with mature skin
    • Fragrance-free: yes

    Brushed with Greatness: Euthymol Purple Toning Toothpaste

    Euthymol Purple Toning Toothpaste in branded tube component on a light gray backgroundSave to wishlistSave to wishlist

    Euthymol

    Purple Toning Toothpaste

    $28

    Amazon

    $15

    LG Beauty

    Why it's worth it: We interrupt your regularly scheduled skin-care programming for something slightly unexpected: purple toothpaste. Euthymol’s Purple Toning Toothpaste comes from Euthymol, a British oral-care brand dating back to 1898 that now sits under the LG umbrella, and it borrows a trick straight from the color-correction playbook (similar to how purple shampoos tone brassiness). Its violet hue neutralizes yellow tones, making teeth appear visibly brighter. It also uses whitening particles to lift surface stains and defend against new ones, while strengthening enamel and delivering the brand’s signature bold minty freshness. Consider it the oral-care equivalent of a color-correcting primer—just for your smile.

    Tester feedback from Han

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    “As I get older, elevated versions of everyday products (nice hand soap, etc.) bring me lots of joy—and this Euthymol toothpaste very much falls under that bucket. I love how solid and luxe the packaging is, and that it's not too big, so I don't have to worry about whether or not it might get confiscated by TSA. I drink at least one latte every day so that's a lot of staining caffeine—but, despite how insecure I am about my not-so-white teeth, I'm not willing to curb my consumption! I haven't used the toothpaste for long enough to really tell if it has whitened my teeth considerably but I do think the purple, yellow-canceling of it all has been working, even if the difference is subtle. Moreover, I like that the flavor is more toned down—I historically have found most mint toothpastes to be too strong and uncomfortable.” —Sarah Han, commerce editor

    More to know

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    • Key ingredients: 0.243% sodium fluoride, hydrated silica, eucalyptus extract, vitamin E, glycerin, SLS
    • Who it’s best for: people who want whiter teeth

    Let’s Get Physio: Physiogel Calming Relief Redness Relieving Facial Cream

    Physiogel Calming Relief Redness Relieving Facial Cream in branded tube component on a light gray backgroundSave to wishlistSave to wishlist

    Physiogel

    Calming Relief Redness Relieving Facial Cream

    $16

    Amazon

    $16

    LG Beauty

    Why it's worth it: If there’s one thing you can associate K-beauty with, it’s a deep appreciation for keeping easily irritated skin happy. Physiogel’s Calming Relief Redness Cream strips things back to the essentials with a short ingredient list focused on calming redness and supporting a stressed-out barrier. The star here is palmitamide MEA, a soothing lipid compound that helps reduce irritation caused by dryness, while squalane replenishes moisture, and hydrogenated lecithin helps reinforce the skin barrier and soften flaky patches.

    It’s also earned the National Eczema Association Seal of Acceptance, where products undergo ingredient review and screening to ensure they’re less likely to trigger irritation in eczema-prone, highly reactive skin. If you’re new to the brand, consider it the skin-care equivalent of if CeraVe and Vanicream had a baby: straightforward, sensitive-skin-friendly, and all about barrier support without extra bells and whistles.

    More to know

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    • Key ingredients: palmitamide MEA, squalane, hydrogenated lecithin
    • Who it’s best for: people with sensitive, dry skin prone to redness
    • Fragrance-free: yes

    Frequently Asked Questions

    Meet the experts

    • Omer Ibrahim, MD, a board-certified dermatologist and founder of Salmalita Cosmetics, based in Chicago
    • Jane Yoo, MD, a dual board-certified dermatologist and Mohs surgeon based in New York City

    How we test and review products

    Before reviewing any makeup, we ask questions about a number of factors: What ingredients are in it? Does the brand offer a wide shade range inclusive of consumers with all skin tones and undertones? Is it safe for readers who have sensitive skin or wear contact lenses? Is it on the affordable side or more of a splurge? Is its packaging consciously designed or needlessly wasteful?

    For our review of the best LG Beauty products, we enlisted the help of multiple editors, writers, contributors, and professional makeup artists to review the products. This ensures our testing base spans different skin tones, genders, and dermatological conditions. We considered each product’s performance across four primary categories: wear, longevity, color variety, and ease of use. For more on what's involved in our reporting, check out our complete reviews process and methodology page.

    Our staff and testers

    A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.

    After all, can we really say a skin-care product is the "best" for people over 50 if the only testers we’ve solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it’s never been tested on curls? We’re proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.

  • Florence Pugh’s Turquoise Eyeliner Is the Summer Makeup Trend to Watch — See Photos

    Florence Pugh’s Turquoise Eyeliner Is the Summer Makeup Trend to Watch — See Photos

    Florence Pugh posing in a blue Pucci headscarfPhoto: Faye BrowneSave StorySave this storySave StorySave this story

    Summer may not officially start for another few weeks, but we all know the summer vibes really begin in late May—early June at the latest. And there's no better proof of that than the way people's appearances start to subtly shift: more open-toed shoes, more breezy attire, beachier waves, and a heavier hand with the bronzer. And this summer, it seems one of the most prevalent ways to celebrate the season is with bold, pool-blue eye makeup, as recently and gorgeously demonstrated by Florence Pugh.

    Hairstylist Faye Browne and makeup artist Lauren Buckley posted a collaborative Instagram carousel giving fans a behind-the-scenes look at how they dolled up Pugh for Harris Reed's Ibiza birthday party. Browne gave her waves some summery, salty texture with Hair by Sam McKnight Sundaze Sea Spray by Sam McKnight and topped it off with a vibrant, turquoise Pucci scarf worn as a headband.

    Florence Pugh posing in a blue Pucci headbandPhoto: Faye Browne

    That scarf seems to have served as the color inspiration for how Buckley approached the acclaimed actor's eye makeup. After applying a matte, neutral base from the Makeup by Mario Master Mattes Eyeshadow Palette all over her lids and the tragically discontinued MAC Reflects in Transparent Teal in the inner corners, she applied a substantial swipe of Sephora Colorful Waterproof Eyeshadow & Eyeliner Multi-Stick in Baby Blue Matte.

    Sephora Collection Sephora Colorful Waterproof Eyeshadow & Eyeliner Multi-Stick on light gray backgroundSave to wishlistSave to wishlist

    Sephora Collection

    Sephora Colorful Waterproof Eyeshadow & Eyeliner Multi-Stick

    $15

    Sephora

    And the look feels especially Ibiza-esque thanks to her bronzed skin. That warmth comes from Charlotte Tilbury Airbrush Matte Bronzer, a blurring powder formula that comes in four shades.

    Florence Pugh posing in a blue head scarf and gold necklacesPhoto: Faye Browne

    The Gloss Angeles podcast called it: Blue eye makeup is having such a moment right now, and makeup artist Ash K. Holm's recent Ocean Eyes tutorial is even more evidence. She used a similar matte blue shade, Danessa Myricks Colorfix in Oasis, all over her lid, followed by a shimmery inner corner.

    Clearly, this is a thing. Even if you won't find yourself poolside any time soon, that doesn't mean you can't channel that tropical, chlorinated blue through your makeup. It'll signal to everyone who sees you that you are definitely already in the summer mindset.

    More makeup news:

    • Marc Jacobs Beauty Isn't Back
    • Why TikTok Can’t Stop Fighting About “Transitional Blush”
    • E.L.F. Cosmetics Is Lowering Prices After Tariff-Induced Increases